|
If you can't beat 'em, join 'em. That seems to be the attitude of Microsoft now that Warner Bros has decided to back Sony's Blu-ray in the high definition movie format war. Although the Redmond-based company once stood firmly behind Toshiba's rival HD-DVD, things appear to be changing very quickly in the Pacific northwest. For those who haven't heard, Warner Bros recently dealt Blu-ray a pair of aces ('bullets') in the high stakes game for next generation's movie format. By turning its nose up at HD-DVD, Warner may have finally put the final nail in Toshiba's coffin; although the tech company's brass recently assured HD-DVD owners that it "has not lost", word from Microsoft suggests the very opposite.
In a statement earlier this week, Microsoft Xbox hardware marketing manager Albert Penello said the war should be based on "consumer choice," and if it's Blu-ray they want, "that's something we'll have to consider." In other words, Microsoft may already be scrambling to ensure Sony isn't the only hardware company that will make some serious cash out of Blu-ray's triumph. At the same time, Microsoft -- at least on the surface -- remains hesitant to completely give up the ghost on HD-DVD. When asked about Warner's decision, Penello remarked, "You can't say it's not a bummer, not a setback, but I've seen this battle declared over so many times." Most of all, Penello seems concerned with assuring Xbox 360 owners -- and especially potential Xbox 360 owners -- that Warner's decision will not affect the console wars. "I fundamentally don't think...this has a significant impact on Xbox 360 versus (Sony's) PlayStation 3," he said. (Source: guardian.co.uk) For now, it won't. The Xbox 360 remains far ahead of PS3 when it comes to critically-acclaimed software, the primary reason most gamers purchase a system. However, if Sony is to get it together in the game market, the upswing in PlayStation 3 sales could unwittingly put an end to Toshiba's HD-DVD. (Source: businessweek.com)
-- Related newsletter articles:
2007/11/27 Taking on the Big Boys in Software (microsoft)
2007/11/16 Microsoft's Live Celebrated, Sued (microsoft)
2007/12/13 Microsoft Testing XP on $100 Laptops (microsoft)
2007/12/14 Microsoft Taps into Multi-Map (microsoft)
2007/11/14 Microsoft Goes for the Green (microsoft)
2007/12/20 Symantec's 360 Beta Coming Soon (360)
2007/11/15 The Conclusion to Microsoft's ActiveX Dispute (microsoft)
2007/11/15 Speculation Mounts on Windows 7 Feature List (microsoft)
2008/01/10 No Wonder Warner Went Blu (warner)
2007/11/09 Microsoft's Intentions for Facebook Revealed (microsoft)
2007/12/19 Looking for Zune (microsoft)
2007/10/31 Microsoft, RIM, Infusing Facebook with New Abilities (microsoft)
2007/12/18 Microsoft Soaks Up CNBC.com (microsoft)
2007/12/24 Google Calls Microsoft Outside (microsoft)
-- Recent articles (from all channels): 2008/05/12 Today in History: for Monday, May 12, 2008
2008/05/12 [ShellX 20080512]: 'Remote Manager', and 'Cyber Bandwidth ...
2008/05/12 Video Gaming Trade Group Struggling
2008/05/12 T-Mobile Finally Joins 3G Phone Race
2008/05/12 Apple Slammed by Environment Watchdog
2008/05/09 [ShellX 20080509]: 'Advanced Run', and 'Diver Windows Manager'
2008/05/09 Texas Refuses Facebook Friend Request
2008/05/09 Photo-Enforcement Technology Replaces Officers On Patrol
2008/05/09 Cuban Government Says 'Ok Computer'
2008/05/09 Excel Can E-Mail Your Weekly Reports For You!
2008/05/08 [ShellX 20080508]: 'Shell Enhancer', and 'Lansweeper'
2008/05/08 Xobni: MS Outlook Social Networking Technology for your Inbox
2008/05/08 Music Companies Jump on GTA IV Bandwagon
2008/05/08 Fascinating: Memristor to replace Binary
2008/05/08 Adobe Hopes To Make Flash Master Of The (Mobile) Universe
2008/05/08 Spiffy Envelopes and Labels in MS Word
2008/05/07 [ShellX 20080507]: 'Winbin2iso', and 'Loop Typer'
2008/05/07 Yahoo Adds Security Warnings To Search Results
2008/05/07 Apple to Lose Money on iTunes Movie Releases
2008/05/07 Amazon.com takes New York Tax to Court
2008/05/07 Need Glasses for the Slide Sorter View in MS PowerPoint?
2008/05/07 After Winning The DVD Format War, Blu-Ray Sales Tank
2008/05/06 [ShellX 20080506]: 'Visual Basic 6.0 Portable', and 'Double-...
2008/05/06 Yahoo Outsources to Jajah
2008/05/06 New HP Circuit Could Change Technology Forever
2008/05/06 Movie Downloads To Match DVD Release Dates
2008/05/06 Microsoft Ends Yahoo Bid
2008/05/05 [ShellX 20080505]: 'Ie7 Pro', and 'Desktop Ok'
2008/05/05 The WB Network Hops Online
2008/05/05 Microsoft Slashes Price of Xbox 360 Overseas
2008/05/05 Google CEO Wants YouTube to Take More of Your Money
|
