Game Exec Calls for Cheaper Consoles
Scared off video game consoles because of their price? Many casual fans are, and until Microsoft and Sony can knock some buckaroos off the bottom line, many critics believe the industry will only play a tertiary media role.
But, is that about to change?
According to Activision executive Bobby Kotick, it just might. Kotick, a key player for one of the video game industry's most prominent and long-standing publishers, recently stated that he expects consoles to sell for under $200 before Christmas, 2009. (Source: gameinformer.com)
Why? To bring in the mass-market. Hey, it's worked for Nintendo; although anything but a hardcore video game system or media centerpiece, the Wii's price has won over many casual and even non-gamers.
"The Wii at its price point is now setting a standard and an expectation, and people say, well, the Wii is less complex technically. I don't think that really matters as much to the consumer," Kotick said. "In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years," he continued. (Source: pcworld.com)
Of course Activision would love to see bargain-basement prices on next-gen video game systems. The cheaper the hardware, the easier it is for software publishers like Activision, Electronic Arts, or Bungie to get their products into the sweaty, desperate hands of the average gamer.
Clearly, Kotick has a soft spot for Nintendo's Wii. "We realized that, much like Nintendo, the pathway for success and the highest operating margin leverage on the Wii is a relatively small number of titles that really capitalize on capabilities of the hardware," he said. That could mean a flood of Activision titles for an otherwise barren Wii library over the next two or three years.
However, this kind of reasoning certainly seems flawed. Should gamers have to still pay $60-$70 for a game when the console costs less than three times that price?
No one seems to have asked Kotick that.
Free eBook: Windows 7: Tips & Tricks. This eBook is for users that want to go one step further in their understanding of the Windows 7 operating system. With over 50 of the finest tips and tricks, this 113 page Windows 7 eBook features a plethora of screenshots, and was written especially for novices in mind. Also included is a bonus section for Windows 7 applications. Written and presented by technology enthusiast Vasu Jain. About the author: Vasu Jain is a software developer, web engineer, blogger, and Master's student at University of Southern California. He has written 2 other eBooks, including Office 2010 Tips & Tricks, and Developing apps for Windows 8. Click here to download this eBook now! Note: this eBook is free, but registration is required; after that, you can select more ebooks and videos for download without registering again. If you have questions / problems with the registration form, please read this.