Advertisers Making Few Facebook Friends
Internet users are spending less time on social networking sites. Why? Because they are fed up with excessive advertising; although sites like Facebook and MySpace are still increasing their audience, the average time each user spends on the site is falling overall.
The average MySpace visitor now spends 203.9 minutes on the site each month, while Facebook visitors are logged in for an average 172.1 minutes. Though Facebook has had more 'online buzz', its users appear to be getting bored with the various applications. Meanwhile, MySpace has copied some of the more popular Facebook features, such as a news-type feed covering all events concerning a user's friends. (Source: mashable.com)
As for advertising, it seems the big marketing ambitions of some of the web's most powerful companies are proving less lucrative than anticipated. Although total ad spending on the sites is expected to rise from $1.2 billion to $2.1 billion next year, Business Week quotes several users who've abandoned the sites because there is too much advertising.
Statistics show that social networking users are a particularly poor target for ads. As little as 4 people actually click on the average ad for every 10,000 who see it, a response rate just a fifth of that for websites in general. (Source: businessweek.com)
Google signed a guaranteed $900 million deal to be the exclusive provider of adverts on MySpace, but admits the results are disappointing (There are rumors they have actually lost money on the deal thus far).
It seems sites will either have to switch to results-based ad sales (which means their income will be unpredictable) or do a better job of making sure adverts are targeted to individual users (which could boost the response rate). However, the risk is that making advertising more obtrusive or invasive could make users feel even more jaded about the sites.
How to Fix: Windows 10 Upgrade Failed Error 80240020
Can I Cancel my Windows 10 Reservation and Reserve Later?
- How to Clean Install Windows 10 using Windows 7, 8 License
- No Service Packs For Windows 10; Support ends 2025
- Will Windows 10 Install Automatically?
- Windows 10 Upgrade: Do I have to Reinstall Programs?
- Windows 10 Upgrade: Can I choose 32-bit or 64-bit?
- Which Version of Windows 10 Will I Get (Home or Pro)?
- How to Reserve Windows 10 Upgrade (Free)
- How to Fix: CPU Not Compatible with Windows 10 Error
- Windows 10 Upgrade: Can I keep my Old Windows Install?
- How to Cancel Windows 10 Reservation (Properly)
- Download Windows 10 .ISO (DVD) for Clean Install?
- Microsoft: Windows 10 Will Be The Last Version
- Windows 10 to Natively Support iOS, Android Apps
- Does Windows 10 require the CPU to support PAE?
- Windows 10: Can I Upgrade or do I need a Clean Install?