Microsoft Debuts Seinfeld Vista Ad, Critics Puzzled
Microsoft has aired the first in a series of ads featuring Jerry Seinfeld, former star of the popular 90s sitcom, "Seinfeld". Although he's guaranteed $10 million for the gig, Seinfeld's impact on Vista sales is yet unknown, and the campaign itself has done little to win over the mainstream media.
The Seinfeld campaign is part of a $300 million marketing blitz to resurrect Vista's damaged image. Other tactics include comparing sceptics to people who once believed the Earth was flat, and a series of videos showing members of the public reacting positively to a presentation of 'Mojave', a 'new' operating system which they were unaware was actually Vista.
The first ad (which you can now view on YouTube) is utterly baffling. Clocking in at 90 seconds (three times the standard ad slot), it features Seinfeld and Bill Gates trying on shoes and exchanging small talk.
There's no mention of Vista, Windows, or indeed any specifics about computing. The only new information is Gates supposedly agreeing to Seinfeld's request that Microsoft come up "with something moist and chewy like cake".
There are reports this is designed as a teaser for future ads, but this first spot appears to have fallen into the marketing world's trap of getting lots of attention for its creativity but completely failing to put across a message. That's particularly strange given that many people expected this to be a fight back against the aggressive "PC vs Mac" campaign run by Apple. (Source: reuters.com)
Admittedly, the new ad has got people talking about Windows, but that's not necessarily a good thing. Indeed, the New York Times' business columnist Joe Nocera yesterday suggested Windows could soon be redundant. (Source: nytimes.com)
Nocera's beef is that most users no longer necessarily need one particular operating system. He highlights Google's new 'Chrome' browser, along with the firm's online-based office tools, as evidence that many people could soon find a non-Windows system much more practical.
Free eBook: The Windows 7 Guide: From Newbies to Pros. In this 46 page guide you will be introduced to Windows 7 and what it has to offer. It will teach you about the new taskbar, how to resolve software compatibility issues, how to customize Windows Aero, and explain what the Windows 7 Libraries are all about. Also included: a detailed list of what software is included in Windows 7, and how easy networking is with Windows 7 along with other topics. The advice within this guide will help new users become acquainted with Windows 7 and can also help those who are on the fence about purchasing Windows 7 decide if it would be a good idea. Click here to download this eBook now! Note: this eBook is free, but registration is required; after that, you can select more ebooks and videos for download without registering again. If you have questions / problems with the registration form, please read this.