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Tue
24
Jan
John Lister's picture

Ads for Google Products Top Search Results: Report

An independent study found 91 percent of Google searches for physical products brought up a Google product as the top ad result. Google says it plays fair and the practice doesn't mean other companies have to spend more on advertising. The Wall ... Street Journal study wasn't about the search results themselves, but rather the ads that appear on the results page. It took 25 tech hardware products from carbon monoxide detectors to WiFi routers and carried out 1,000 searches for each on a computer, having first blocked its past search history to avoid distortion. On all but two of the ... (view more)

Wed
09
Nov
John Lister's picture

Facebook Accused of Racist Ad Policies

Facebook has denied claims that it allows racial discrimination in advertisements based on houses and jobs. A lawsuit may come down to interpretation of anti-discrimination laws. The lawsuit is filed against Facebook and "up to 9,999" unnamed ... co-defendants, though that appears to be a legal procedural move. It says Facebook has violated both the Fair Housing Act and Civil Rights Act. The legal action follows an investigation by "public interest journalism" group ProPublica, which bought an advertisement aimed at house buyers to check out claims of racial bias. Test Ad ... (view more)

Tue
18
Jun
Dennis Faas's picture

Popular On Facebook? You Could See More Ads

If you rarely use social networking sites or share links with friends, there's some great news. You might just see fewer advertisements thanks to a new plan from Yahoo. The company has filed a patent covering a system by which advertisers can pay ... extra to reach users with a high "social authority". (Source: uspto.gov ) A social authority ranking would be based on several factors, including a person's use of sites like Facebook and Twitter. The number of friends or followers the person has on these sites would also be considered. Advertisers Looking For Social Network Chatterboxes Through the ... (view more)

Fri
02
Mar
Dennis Faas's picture

Facebook Users to See More Ads

Facebook has announced it will step up the amount of advertising displayed to users. It plans to include ads within news feeds and, for the first time, on mobile devices. Advertising makes up the vast majority of Facebook's revenue, the remainder ... coming from revenue associated with applications, like Farmville. However, to date Facebook has not followed the traditional model of offering advertisers a variety of different ad sizes and spaces at different prices. Instead, it has concentrated on its ability to target ads at users who meet a specific description set by the advertiser. That's ... (view more)

Wed
22
Feb
Dennis Faas's picture

Vote Q&A Update: How Google Killed Infopackets

It's been a week since we had our vote and my email inbox is buzzing with questions and suggestions from our readers. The question below is the most frequently asked question from last week's vote, and it deserves an entire article on its own. ... Please read it carefully. Note: the article below is lengthy (about 1500 words). Most people reading this article will find it highly informative and interesting as it applies to technology, search engines, advertising, profits, and even addresses how and why Google ranks its search results. It also explains why we are asking for contributions to our ... (view more)

Wed
26
Jan
Dennis Faas's picture

MS Looks to Ad Creativity with Internal Corp Merger

Microsoft is associated with some of the biggest names in technology including Windows, Internet Explorer, Bing and Xbox. When it comes to their advertising department, however, far too many clients are associating Microsoft exclusively with the MSN ... portal. The correlation is said to occur so frequently, that it has become cause for major organizational changes to their advertising department, in an effort to highlight other marketing and media potential. Carolyn Everson, Microsoft's global ad sales leader, believes that positive changes will come with an investment in advertising creativity ... (view more)

Wed
15
Dec
Dennis Faas's picture

Google, Microsoft Ads Link to Malware

According to security firm Armorize Technologies, both Google and Microsoft ad systems recently linked to web sites containing malicious software. Once an infected link is clicked, Internet Explorer automatically installs bogus software that claims ... the user's PC is infected, requiring payment to remove the alleged problems. Santa Clara based security firm Armorize Technologies says that the bogus links appeared on banner ads provided through DoubleClick (owned by Google) and MSN (Microsoft). The ads did not appear on Google or Bing's search results pages, but rather on third-party websites ... (view more)

Mon
04
Jan
Dennis Faas's picture

Google Allows Ad-Blocking on Chrome Browser

Google makes tens of billions of dollars each year through advertising sales. Yet it has now allowed independent developers to produce tools which block ads from appearing on pages viewed with its Chrome browser. Since last month, the latest beta ... edition of Chrome has been able to run extensions, third-party tools which offer functions similar to those available for open-source browser Firefox (where they are known as add-ons). The current plan is to keep the extensions in the next full release of Chrome. Programmer, Student Create Ad Blocker An independent programmer from Athens, Georgia and ... (view more)

Fri
27
Mar
Dennis Faas's picture

Latest Microsoft Ad Campaign Targets 'Apple Tax'

When's the last time you found a new Apple MacBook for less than $1,000? Never? Base pricing is the focus of Microsoft's recent ad campaign, which launches a frontal assault on its competitor's alleged "Apple tax". Although the last time Microsoft ... worked with popular ad agency Crispin Porter + Bogusky, it ended in Costanza-esque disaster -- however, this time the two are taking a different tact. Rather than prance in a fantasy world where comedians and geeky tech moguls journey across the United States , this new series of ads follows everyday computer buyers in their quest to purchase an ... (view more)

Thu
27
Nov
Dennis Faas's picture

iPhone Ad Pulled for Making False Speed Claims

Tempted to buy an Apple iPhone for yourself or a loved one this Christmas? Impressed by its video playback, games, and touch screen technology? How about its speed? Well, the latter may not be as impressive as Apple has led consumers to believe. ... According to reports, Apple has been forced to pull an advertisement airing in Britain that boasted the device's extremely fast capabilities. The ad in question showed an iPhone 3G transferring data "really fast"; however, Britain's Advertising Standards Authority (ASA) has deemed that spot misleading and has in turn banned the ad from airing in ... (view more)

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