ad age

John Lister's picture

Advertisers: Amazon, Apple User Data a 'Gold Mine'

Most stories regarding privacy on the Internet involve complaints that tech firms go too far when divulging personal details of its users. In a twist of irony, however, advertisers are now complaining that Amazon and Apple are far too protective of ... their customer details. Several major advertising groups have told industry magazine 'Ad Age' that the two firms are missing out on ad revenue because they refuse to share personal customer information to the same extent as the likes of Google and Facebook. (Source: ) The advertisers say that the more details they have about ... (view more)

Subscribe to RSS - ad age