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Mon
04
Jan
Dennis Faas's picture

Google Allows Ad-Blocking on Chrome Browser

Google makes tens of billions of dollars each year through advertising sales. Yet it has now allowed independent developers to produce tools which block ads from appearing on pages viewed with its Chrome browser. Since last month, the latest beta ... edition of Chrome has been able to run extensions, third-party tools which offer functions similar to those available for open-source browser Firefox (where they are known as add-ons). The current plan is to keep the extensions in the next full release of Chrome. Programmer, Student Create Ad Blocker An independent programmer from Athens, Georgia and ... (view more)

Fri
27
Mar
Dennis Faas's picture

Latest Microsoft Ad Campaign Targets 'Apple Tax'

When's the last time you found a new Apple MacBook for less than $1,000? Never? Base pricing is the focus of Microsoft's recent ad campaign, which launches a frontal assault on its competitor's alleged "Apple tax". Although the last time Microsoft ... worked with popular ad agency Crispin Porter + Bogusky, it ended in Costanza-esque disaster -- however, this time the two are taking a different tact. Rather than prance in a fantasy world where comedians and geeky tech moguls journey across the United States , this new series of ads follows everyday computer buyers in their quest to purchase an ... (view more)

Thu
27
Nov
Dennis Faas's picture

iPhone Ad Pulled for Making False Speed Claims

Tempted to buy an Apple iPhone for yourself or a loved one this Christmas? Impressed by its video playback, games, and touch screen technology? How about its speed? Well, the latter may not be as impressive as Apple has led consumers to believe. ... According to reports, Apple has been forced to pull an advertisement airing in Britain that boasted the device's extremely fast capabilities. The ad in question showed an iPhone 3G transferring data "really fast"; however, Britain's Advertising Standards Authority (ASA) has deemed that spot misleading and has in turn banned the ad from airing in ... (view more)

Thu
18
Sep
Dennis Faas's picture

User Response: New Microsoft-Seinfeld Ads

A new series of strange Microsoft advertisements have made their way onto YouTube.com in what is said to boost Microsoft product line awareness -- but so far, the verdict is mixed. Although Microsoft has spent a whopping $300 Million Dollars to pair ... Jerry Seinfeld with Bill Gates in the promotion, the ads are random in design and appear to lack any message at all. So, what's up with those strange Microsoft-Seinfeld ads? We asked our Readers to sound-off. Although the majority of the comments received were negative, some ideas offered interesting perspectives. Frank W. and a few others ... (view more)

Thu
17
Jul
Dennis Faas's picture

Microsoft Resorts To Propaganda To Sell Vista

Since retiring Windows XP on June 30 of this year, Microsoft has been making a push to repair the reputation of Windows Vista while attempting to gain more support from small businesses. Eighteen months after Vista shipped, Microsoft finally ... confessed to what everyone already knew: Vista has problems. More accurately, as noted by Information Week, Microsoft is admitting that Vista had problems shortly after its release, but claims they've been fixed, so it's safe to switch to Vista now. It's not quite that simple though. A couple days ago Microsoft announced the launch of the Windows Vista ... (view more)

Fri
25
Apr
Dennis Faas's picture

The Future of Internet Marketing Unveiled

If you want a quick peek into the future of Internet marketing, go to an Ad:Tech show. I went to the 'Ad:Tech Spring' held in San Francisco last week and the future of the Internet appears very bright. First, let me explain Ad:Tech. For 10 years, ... Ad:Tech has been the place to go for brand advertisers, agencies, online publishers, and, well, nerds, if they wanted to find out about who's doing what in the digital marketing arena. This year approximately 10,000 Internet marketers (or would-be Internet marketers) congregated at SFO's Moscone Center to hear papers like "Marketing with Downloadable ... (view more)

Thu
13
Mar
Dennis Faas's picture

Time For the Cable Guys to Put Up or Shut Up

Over the last several years, Google has been slowly sucking up advertising dollars that might normally be spent on television. Now, the six largest cable companies want to stop that. To do so, Comcast, Time Warner Cable, Cablevision, Cox ... Communications, Charter Communications and Bright House Networks are planning a joint venture to allow advertisers to purchase interactive and custom ads across their cable systems. Collectively, the companies will invest about $150 million in the project. (Source: nytimes.com ) The announcement of the cable company's "Project Canoe" comes only a week after ... (view more)

Tue
18
Dec
Dennis Faas's picture

Microsoft Soaks Up CNBC.com

Not so long ago they invested heavily in social networking magnet Facebook for the advertising payoff. Now, Microsoft has turned its attention to CNBC.com, nabbing rights to display contextual ads in the United States for the immensely popular news ... site. Although exact details of the deal are not available at this time, Microsoft and CNBC are acknowledging that the Redmond-based software giant will take over most of the banner and text advertisements for the page. Jon Tinter, general manager of Microsoft's strategy and business development, is in fact comparing the deal to Microsoft's ... (view more)

Thu
20
Sep
Dennis Faas's picture

Country For Sale: Seller Puts Belgium on Ebay!

Online shoppers were in for quite a surprise recently when they scoured eBay looking for the next great treasure. In addition to the website's standard obscure items was a description that read "For Sale: Belgium, a Kingdom in three parts...free ... premium: the king and his court (costs not included)." The ad also offered free delivery, but was quick to point out that the country came second-hand and that the potential buyer would have to inherit over $300 billion in national debt. (Source: usatoday.com ) The ad, which actually insinuated the sale of the Belgian nation, was posted by one ... (view more)

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