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Fri
03
Jul
Dennis Faas's picture

Latest IE8 'Vomit Ad' Pulled from Internet

Microsoft is receiving heavy criticism this morning for one of its recent Internet Explorer 8 TV ads. The video shows a woman who cannot stop vomiting after asking her significant other to use his laptop computer, only to stumble upon his hidden ... adult fetish sites. The Internet Explorer 8 online ads that Microsoft has been rolling out seem to be getting more popular with each passing day. Every ad features former Superman actor Dean Cain addressing a new acronym that stands for a function or task performed using the new IE8 browser. For example, the ad "S.H.Y.N.E.S.S." -- Sharing Heavily Yet ... (view more)

Fri
17
Apr
Dennis Faas's picture

Apple Responds to MS Ads: PCs Are 'No Bargain'

Apple recently made its first public comment on ads from Microsoft depicting shoppers that reject Mac computers in favor of PCs . Surprisingly, Apple agrees with some of the ads' conclusions. Bill Evans, a spokesman for the company, told ... BusinessWeek that "The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool." However, he rejects the implication that PCs are better value, arguing "A PC is no bargain when it doesn't do what you want." (Source: businessweek.com ) The PC Price Is Right The Microsoft campaign involves 'ordinary shoppers' who are tasked ... (view more)

Thu
12
Mar
Dennis Faas's picture

New Facebook Mixes More Ads With Content

A new Facebook redesign rolls out today, with the changes intended to boost advertising on the site. Many still wonder if it's an attempt to imitate rival service Twitter, having failed in a bid to buy the firm . Facebook's last major redesign came ... just eight months ago when it introduced a cleaner look designed to cut down on clutter on pages. Though it drew some complaints at first, most users seemed to get used to it quickly enough. The latest revamp takes that process a step further. There's a much greater emphasis on the News Feed, the list of news about your Facebook friends including ... (view more)

Mon
29
Sep
Dennis Faas's picture

Microsoft Ads Made with a Mac?

As if those Mac ads featuring the bumbling PC (acted magnificently by John Hodgman) weren't embarrassing enough, according to some reports PC-favorite Microsoft may be in fact advertising for Apple with its new "I'm a PC" campaign. Digital images ... posted to Microsoft's official website emblazoned with the "I'm a PC" ad appear to have been created not on PCs after all, but on Macs. At least, that's the word after scrupulous onlookers peered beyond the files' originating-software stamp. According to PC World, at least four of the images Microsoft recently posted on its PressPass site display " ... (view more)

Fri
26
Sep
Dennis Faas's picture

No More Seinfeld, But Microsoft Ad Blitz Continues

For those of you who hated the Seinfeld Microsoft adverts -- and your responses tell us there are quite a few of you -- there's good news. The tales of Jerry and Bill are done for now, replaced by a relatively direct response to Apple's ... long-standing campaign, "I'm a Mac, and I'm a PC." According to Microsoft, this was the plan all along: a spokesman says the two Gates and Seinfeld ads were simply a teaser and the firm hasn't cut the series short. That makes the ads -- short on either plot or message -- even more baffling, as well as making Seinfeld's $10 million payoff seem even more ... (view more)

Thu
18
Sep
Dennis Faas's picture

User Response: New Microsoft-Seinfeld Ads

A new series of strange Microsoft advertisements have made their way onto YouTube.com in what is said to boost Microsoft product line awareness -- but so far, the verdict is mixed. Although Microsoft has spent a whopping $300 Million Dollars to pair ... Jerry Seinfeld with Bill Gates in the promotion, the ads are random in design and appear to lack any message at all. So, what's up with those strange Microsoft-Seinfeld ads? We asked our Readers to sound-off. Although the majority of the comments received were negative, some ideas offered interesting perspectives. Frank W. and a few others ... (view more)

Mon
25
Feb
Dennis Faas's picture

Google Streamlines Ads On Video

Google has added one more method of advertising, as it continues to seek new sources of ad revenue. The question is whether the new technique -- AdSense for Video -- will fare any better than the previous concepts. The newly-minted AdSense for Video ... will provider advertisers a means to overlay video or text ads on a video viewer. The ads will be dynamic, rotating every 20 seconds and will be matched with the content of the video or web page being viewed. (Source: nytimes.com ) The assumption is that the rapidly growing interest in online video and Google's ownership of YouTube justifies the ... (view more)

Tue
12
Feb
Dennis Faas's picture

Google Ads: Off the Web and Into Your Newspaper

Since the launch of the highly successful AdSense campaign, Google has been synonymous with online advertising. Thanks to a new initiative that will merge online and print ads, Google is making the leap from the screen to the printed page and ... hosting ads in a newspaper near you. Google's new Print Ad program will allow organizations with an existing AdSense account to convert their campaigns to print format with just a few mouse clicks. Advertisers will be able to search for ad space within over six hundred international newspapers. Linking online ads with print media could cause a ... (view more)

Wed
05
Dec
Dennis Faas's picture

Yahoo! Sets Forth in New, Less Obtrusive Advertising Direction

Adobe announced last Thursday that it was partnering with Yahoo! to bring ads to PDF (Portable Document Format). Through an opt-in service, publishers of PDF files can now have relevant text ads appear alongside their instruction manuals, stock ... reports, and press releases. After registering online with Adobe, businesses upload their documents for keyword analysis which matches advertisements with the file. "By partnering with Yahoo! on this innovative advertising service we are creating opportunities for publishers to build new businesses around unique content that previously was just given ... (view more)

Mon
09
Jul
Dennis Faas's picture

Google Apologizes for Sicko Blog Post

On Friday, Google employee Lauren Turner created a post on the official Google blog which criticized Michael Moore's new film "Sicko." The post caused so much outrage that Turner has since posted another note which apologizes for her controversial ... suggestions. In the original post, Turner not only panned the movie but also offered health care advertisers a way to fight back by placing Google ads so that when a user searches for Sicko, their health care ad pops up. "We can place text ads, video ads, and rich media ads in paid search results or in relevant websites within our ever-expanding ... (view more)

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