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Facebook says it will no longer accept advertisements that link to "low-quality" web pages. It's also going to reduce the likelihood that people see user-posted links to such pages. The system Facebook uses for identifying such pages will be ... automated but is based on guidelines developed from manually reviewing "hundreds of thousands" of pages that Facebook had linked to. After staff decided which of these sites were low quality, its computers looked through those pages to spot patterns of common characteristics. (Source: fb.com ) Toenail Fungus Unwelcome Facebook isn ... (view more)

Google has apologized to businesses whose ads appeared next to extremist videos on YouTube. It follows several major brands and the British government dropping Google advertising over the affair. The Times newspaper reported that videos from ... extremist groups had appeared beside advertising from many a host of big businesses and government agencies. That not only meant embarrassment but could mean that the advertisers were unwittingly -- if indirectly -- contributing to extremist groups. Content Classification Confusing Google's Matt Brittin told a conference that he wanted to " ... (view more)

An independent study found 91 percent of Google searches for physical products brought up a Google product as the top ad result. Google says it plays fair and the practice doesn't mean other companies have to spend more on advertising. The Wall ... Street Journal study wasn't about the search results themselves, but rather the ads that appear on the results page. It took 25 tech hardware products from carbon monoxide detectors to WiFi routers and carried out 1,000 searches for each on a computer, having first blocked its past search history to avoid distortion. On all but two of the ... (view more)

Facebook has denied claims that it allows racial discrimination in advertisements based on houses and jobs. A lawsuit may come down to interpretation of anti-discrimination laws. The lawsuit is filed against Facebook and "up to 9,999" unnamed ... co-defendants, though that appears to be a legal procedural move. It says Facebook has violated both the Fair Housing Act and Civil Rights Act. The legal action follows an investigation by "public interest journalism" group ProPublica, which bought an advertisement aimed at house buyers to check out claims of racial bias. Test Ad ... (view more)

Facebook users in the US may be able to find out if the site thinks they are conservative- or liberal-leaning. It's a side-effect of a new tool that makes it easier to influence advertisements which appear on the users' newsfeed. As reported ... recently, Facebook recently added new options which allow users to indicate that they don't want to see advertisements in the news feed related to specific topics. The new changes come as Facebook also prepares to roll out additional measures to prevent ad-blocking software from working on the site. To view the settings, users can visit their ... (view more)

Facebook says it will stop ad-blocking software from working on its website. It says ads are a core part of using Facebook, but will give users more control over which ads they see. Andrew Bosworth, who heads up Facebook's advertising division, ... announced the move in a blog post and followed up with comments to the Wall Street Journal. In the post, he accused the makers of ad-blocking tools of accepting money from advertisers to let their ads through, rather than block them. According to Bosworth, that's a sign ad-blocker makers don't always have the user's best interests at ... (view more)

Amazon is testing video advertisements that are specifically created to meet the viewer's interests. They may prove effective, but will also raise privacy concerns. The ads will appear on non-Amazon website and, as often happens with third-party ... ads, will be based on what the system knows about the user. This often involves using cookie files stored on a user's computer to track the websites they visit and deduce their interests. Several companies already run video ads that are tailored to a user's interests, but this generally involves picking a subject and then selecting a pre- ... (view more)

Google is to refuse to carry advertising for payday loans companies. It's the biggest such ban for something other than illegal activity or matters of taste. The ban will apply to all Google's advertising systems. That includes both the ads that ... appear alongside search results and the ads that are placed by Google for clients on third party websites. The move however will not stop payday loan companies showing up in search results. Google has defined the affected ads as ones for loans where the repayment is due within 60 days of taking out the loan. While this will apply worldwide, a ... (view more)

Yahoo has confirmed it has blocked some users from accessing their email if they are running ad-blocking software. It describes it as a test for a small number of users. Several users reported seeing a message reading "Uh oh... We are unable to ... display Yahoo Mail. Please disable Ad Blocker to continue using Yahoo mail." Ironically one of those affected was a former Yahoo executive who at one stage was in charge of revamping the Mail service. (Source: engadget.com ) Ad-Blocking A Hot Topic The move has proven controversial even if it isn't a first. Many sites are set to detect if ... (view more)

Google is offering advertisers a new service based around customer email addresses. It won't mean users will receive more spam emails, but may be considered a misuse of email list advertising. The service is called Customer Match. It involves ... advertisers uploading a list of email addresses to Google (for example, a company's mailing list); in turn, Google will then check that list against its own database of people who have signed up for a Google account. If there's a match between the two email addresses, it will then run advertisements for the company when the relevant person is ... (view more)