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Thu
01
Nov
John Lister's picture

Report: Apps for Kids Contain Dubious, Unsuitable Ads

Apps aimed at very young children are a "wild west" of dubious advertising according to the author of a new study. Jenny Radesky of the University of Michigan's CS Mott Children's Hospital said the advertising was often manipulative. The researchers ... looked at 135 Android apps played by children, including the 96 most downloaded from the Google Play store in the "5 And Under" category. Their headline finding was that 95 percent contained at least one form of advertising. That's arguably a little misleading as this includes 42 percent of the apps featuring a commercial character such as one ... (view more)

Thu
10
May
John Lister's picture

YouTube Deletes Videos Promoting Cheating

YouTube has removed hundred of videos which included promotions for essay-writing services. The company says it breaches its rules but the video presenters say they weren't given enough warning. The case doesn't involve ads placed via YouTube itself ... that are shown to viewers before popular videos, or display ads shown on the site. Instead the 'ads' were part of the videos themselves. 700 Million Views For Promotions A BBC investigation found that more than 250 people who produce popular YouTube videos had broken off in the middle of a clip to promote EduBirdie, a Ukraine-based service which ... (view more)

Thu
23
Oct
Brandon Dimmel's picture

Malware Scam Hits Yahoo, AOL, and Match.com

Some of the web's most popular sites, including Yahoo, AOL, and dating portal Match.com, were recently hit by a wave of malicious advertisements linked to ransomware . The attack was carried out using vulnerabilities in web browsers plugins , and if ... successful, automatically (and silently) installed file-encrypting software CryptoWall on victim's PCs. According to reports, the malicious advertising -- or 'malvertising', as it's being called -- appeared on 22 different websites, including realestate.aol.com, and several Yahoo pages, including Yahoo Finance and Yahoo Sports. Three Million ... (view more)

Mon
23
Jun
Brandon Dimmel's picture

Facebook to Monitor User Activity Outside its Site

Facebook has altered its privacy policy and it's unlikely the change will be popular with the social network's 1+ billion members. In the next few weeks, Facebook will begin tracking user activity outside of it's own web site, so that it can ... generate 'more appropriate' advertisements tailored towards its members. In the past, Facebook kept close tabs on what its users posted to their profiles in an effort to bring forth more relevant advertisements. But the social network only monitored user activity on the Facebook website itself, including the pages they liked and the links they clicked ... (view more)

Mon
09
Jun
Brandon Dimmel's picture

'Creepy' Facebook Feature Listens to Your Activity

Facebook is facing a serious backlash over a new feature that allows it to listen in on its smartphone users. When activated, the feature uses the device's microphone to detect a user's activity and automatically updates their "status" accordingly. ... For example, if a user is listening to a new U2 album on their stereo in the background, Facebook will use a smartphone's microphone to update a user's status to "Listening to U2". It can also detect movies and television shows and update a user's status to read "Watching Iron Man" or "Watching ... (view more)

Wed
23
Apr
John Lister's picture

Microsoft Promotes Ad-Free Bing, But With a Price

Microsoft is targeting school pupils with a special ad-free version of the Bing search engine . It says testing shows the software improves classroom performance, though critics suggest Microsoft's motives are far from charitable. The special ... edition of the search engine is called Bing in the Classroom. Microsoft initially tested it in five school districts last year and is now making it available nationwide. It will be available to all K-12 schools (meaning primary and secondary education) in the United States. According to Microsoft estimates, students using school computers see a total ... (view more)

Wed
11
Jul
Dennis Faas's picture

Facebook Expands User Tracking to Boost Revenue

Facebook may begin snooping on smartphone users in order to target them with more relevant advertisements. The strategy could prove a huge money-maker, but may be a step too far for some of the social network's users. The massive social network ... currently makes most of its revenue from advertising. However, it has struggled to cash in when people visit the site using a smartphone. In recent financial filings, Facebook admitted this could become a serious handicap as more and more people choose to access the social media site from their phones instead of their computers. Facebook had already ... (view more)

Fri
27
Apr
Dennis Faas's picture

Google Warns Scammers: We're Watching You

In a recent blog post, Google gives interested users a glimpse into some of the tools it uses to make sure ads for bogus products and services don't show up on its sites. The company is also trying to direct more attention toward genuine advertisers ... who have proven to be trustworthy and reliable. These revelations came after a company blog post was written by David Baker, who is in charge of the engineering side of Google's advertising business. Google: Three-Pronged Approach Highly Effective Baker's post explained that Google looks for signs of bad advertisements on three levels. (Source: ... (view more)

Tue
22
Jul
Dennis Faas's picture

Airlines Combat High Fuel Prices with Ads on Boarding Passes

Those hoping to do a little traveling this summer may be wondering why the price of airline tickets has increased so drastically. As you might expect, the price of fuel has impacted the entire airline industry resulting in less consumers and ... inflated costs. In an effort to generate extra revenue, five major airlines will soon place advertisements on boarding passes. The five airlines (Delta, Northwest, U.S. Airways, United and Continental) have all signed contracts with Sojern, a small Omaha-based start-up company. The deal will allow e-boarding passes to be filled with target ads, coupons, ... (view more)

Fri
27
Jul
Dennis Faas's picture

Microsoft Patent Application Raises Security Concerns

In what's beginning to look like the technological version of "One Flew Vver the Cuckoo's Nest," Microsoft filed a patent application on July 5 detailing advertising software that uses applications and data on a computer rather than the web. ... (Source: Information Week ) The summary of the patent, which amounts to nothing short of adware, begins with this lengthy statement: "an advertising framework may reside on a user computer, whether it's a part of the OS (operating system), an application or integrated within applications. Applications, tools, or utilities may use an application program ... (view more)

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