advertising

Thu
04
Feb
John Lister's picture

Facebook: Let Us Track You to Help Businesses

Facebook is to tell Apple users that it needs to track them to benefit businesses. It's a response to new Apple rules that mean users must opt-in to some forms of tracking. The messages, currently being tested, will pop up when users access Facebook ... on an iPhone or iPad. According to copies seen by CNBC, it reads as follows: Allow Facebook to use your app and website activity? Get ads that are more personalized Support businesses that rely on ads to reach customers To provide a better ads experience, we need permission to use future activity that other apps and websites send us from this ... (view more)

Wed
27
Jan
John Lister's picture

Google Says Cookie-Free Advertising Works

Google believes it's found a way to replace privacy-breaching cookies while still letting advertisers find success. It's testing a way to effectively combine data from thousands of users to target ads. Cookies fall into two main types: first and ... third party. First-party cookies are generally uncontroversial as they simply identify a user on a website, including any previous activity such as website preferences. For example, a premium website could let somebody log in to an account and then use cookies so they don't have to log in again for a set period such as a week. Third-party cookies are ... (view more)

Thu
24
Dec
John Lister's picture

Internet Baffled by Bottomless PJs

If you keep seeing a pair of bottomless pyjamas on the Internet, don't worry. It appears to be a glitch that's highlighted the quirks of online advertising. Many users have reported seeing the ad multiple times a day, in some cases embedded in ... almost every page they read. It's particularly noticeable as it's a somewhat unusual product, namely a one-piece tartan outfit with a flap on the backside, presumably to allow bathroom breaks without undressing. The ads are automatically placed by Google and appear to be placed by a Chinese tech company which has the same registered address as a "fast ... (view more)

Tue
20
Oct
John Lister's picture

Windows 10 Brings MS Office Start Menu Surprise

Microsoft has added links to Office web apps on Windows 10 computers without asking permission. It's more of an irritation than a damaging problem, but it's certainly safe to say some folks are irritated. The links appear to have been added by an ... automatic update, with some users reporting their computer restarted without warning and they lost some work that hadn't been saved. (Users can set Windows 10 to only restart automatically at set times such as during the night to stop this happening.) The links appear in the Start Menu alongside other apps as a single tile that contains several small ... (view more)

Tue
07
Apr
John Lister's picture

Chrome Cookie Change Put on Hold due to Pandemic

Google has temporarily reversed a change intended to increase security and privacy in the Chrome browser. It says it can't risk disrupting websites when so many people are more reliant on the Internet than normal. The change was to the way Chrome ... handles third-party cookies . These are small text files placed on a computer when it visits a website. Unlike standard cookies, they aren't accessed by the site in question, but rather a third-party and are often associated with unpopular behavior such tracking a user's activity across the web to build up a profile of their interests to target ... (view more)

Thu
16
Jan
John Lister's picture

Chrome to Block Third-Party Cookies

Google says it will block third-party cookies, which can track Internet users in ways they don't expect. But it could be up to two years before the block is fully in place. A cookie is a small text file placed on a user's computer by a website. The ... idea is the site can check for the cookie later on and customize the users' web experience. Examples of 'legitimate' cookie use would be an online store that holds items in a virtual 'shopping basket', and a movie theater chain's site 'remembering' a user's location to automatically show them local listings. The more controversial variant is third- ... (view more)

Tue
24
Dec
John Lister's picture

Facebook Stops Using Phone Numbers for Advertisements

Facebook is to stop treating user's phone numbers as a way to target advertising and recommend friends. Critics said the practice undermined a key security measure. The company says it wasn't collecting the numbers directly from phones or the ... Facebook app. Instead, users provided the number when taking advantage of two factor authentication. With this set-up, it means that if a user tries to log in to Facebook on a new device or from a new location, Facebook sends a security code by text message to the number on file. The user then has to type the code in to Facebook before they can login ... (view more)

Tue
06
Aug
John Lister's picture

Site Opens 100 Tabs to Fool Web Trackers

Mozilla has designed a site that will open 100 tabs at once, quite likely crashing a web browser. It's meant as a creative way to show how web tracking works. The stunt is based around cookies: small text files put onto a computer via the browser to ... customize an online session to a website. Third-party tracking cookies are then generated, which keep a record of the sites a user visits. This information is then used by ad servers to deliver targeted ads based on website history. "Track THIS" works by opening 100 tabs selected to represent a particular type of web user. The idea is that there ... (view more)

Tue
07
May
John Lister's picture

Google's New Cookie Tracking Policy Raises Eyebrows

Google is set to make it easier for users to block tracking cookies. Perhaps unsurprisingly the reported changes would also be very helpful for Google. Cookies are small files that a website saves onto a computer's hard drive via the web browser. ... When the user next returns to the site, it will check for cookies and use the information to customize the site's content or appearance. For example, if a user were to enter in their name and password on a forum website and then selected the "remember me" option, this preference would be saved using a cookie. The next time the user visits ... (view more)

Tue
23
Apr
John Lister's picture

Hugely Popular Android Apps Exposed As Scam

Six very opular Android apps have been exposed as scams to defraud advertisers. The scam also drained batteries and sucked up mobile data on the handsets. The six apps are AIO Flashlight, Omni Cleaner, RAM Master, Selfie Camera, Smart Cooler and ... Total Cleaner. All were in the official Google Play store but have been removed since their real purpose came to life. The revelation came after three security companies - Check Point, ESET and Method Media Intelligence - worked with news site Buzzfeed to investigate risky apps. They concentrated on apps which were widely used and required permissions ... (view more)

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