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Dennis Faas's picture

Click Fraud

Click fraud is a type of Internet crime that occurs in pay per click online advertising. How Click Fraud Works A person or automated computer program imitates a legitimate user clicking on an ad online a web site. The ad is clicked for the purpose ... of generating a charge (per click) to the advertiser. Click Fraud with respect to PPC Advertising Pay per click (PPC) advertising is an arrangement in which web sites ("publishers") display clickable ads from an advertising network in exchange for revenue earned for each ad clicked. Each time a (believed to be) valid user clicks on an ad, ... (view more)

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