esa

The Entertainment Software Association (ESA), the video game industry's trade body, suffered a significant blow recently when two leading companies quit the group. They also pulled out of a major gaming showcase. Activision, producers of Guitar Hero ... and Call of Duty, and Vivendi, which owns the World of Warcraft series, both decided not to renew their membership with the ESA. They'll also be no-showing July's Electronic Entertainment Expo (E3), which the ESA organises each year. The two firms (which are merging later this year) are the first major players to quit the group. It appears the ... (view more)