Dennis Faas's picture

Google, Yahoo Team Up to Fight Click Fraud

Scams are nothing new for the Internet and its 'netizens. Whether it be the infuriating advertising brought on by Spyware, bundled adware commonly found in peer-to-peer downloading, or good old fashioned credit card number theft, the worldwide web ... has been a beacon of crime and mischief for some time. However, one interesting little scam, "click fraud", is now being targeted by some of the industry's biggest names, and the movement has both the American court and government system involved. "Click fraud" is defined as the exploitation of pay-by-click advertisements for the purpose of profit. ... (view more)


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