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EA CEO: Video Games Have Failed Women

According to Electronic Arts -- the biggest game developer in the world -- just 40% of teenage girls are involved in gaming, a number that is much lower than the 90% of teenage boys who confirmed that they played games. Although the BBC does not ... thoroughly explain EA's study, it adds that most girls lose interest in games within a year. Gardner believes the answer might lie with the film industry. Certainly, movies are not only made for men, and many of the year's Oscar nominations (although often not box-office successes) are "chick flicks." If the video game industry wants the attention of ... (view more)

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