gta iv

Dennis Faas's picture

Music Companies Jump on GTA IV Bandwagon

Grand Theft Auto IV ("GTA IV") is a retail phenomenon. By all accounts, it has raked in more sales than any game in history, making GTA IV a retailer's dream come true. However, the buck may not end there -- in fact, GTA IV is now acting as a prime ... marketing tool for music artists. When it shipped last week, Grand Theft Auto IV hit retailers like a sports car through a shop window (uh, you can do that in the game). Long midnight line ups and millions of pre-orders soon gave way to top-ranking reviews, with many experts calling the game the best ever released. With that kind of attention, it ... (view more)

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