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Amazon to Make New Video Ads, Just for You

Amazon is testing video advertisements that are specifically created to meet the viewer's interests. They may prove effective, but will also raise privacy concerns. The ads will appear on non-Amazon website and, as often happens with third-party ... ads, will be based on what the system knows about the user. This often involves using cookie files stored on a user's computer to track the websites they visit and deduce their interests. Several companies already run video ads that are tailored to a user's interests, but this generally involves picking a subject and then selecting a pre- ... (view more)

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