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Facebook Rejects Claims of 'Mood-Based Advertising'

Facebook is rejecting claims that it let advertisers target users based on their current mood. It says research into the technology was carried out, but not used for advertising. "The Australian" newspaper report was based on leaked internal data ... that says Facebook could figure out mood swings based on combined data from user posts and pictures, the interactions they had with other users, and other activity on the site. Some of the moods which Facebook could reportedly discover included feeling anxious, defeated, nervous, overwhelmed, silly, stressed, stupid, useless or a failure. ... (view more)

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