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Apple to Lose Money on iTunes Movie Releases

by Rachael Griffin on May, 7 2008 at 08:05AM EDT

Apple has lowered the prices of its iTunes movie downloads in an attempt to draw more business to its stores and website. The electronics retailer will be selling titles from almost every major film company at a $1 loss. New releases, such as 'Juno' ... and 'American Gangster', will retail for $14.99 on the website, while older films will sell for $9.99 (Source: efluxmedia.com ) After completing deals with 20th Century Fox, Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lions Gate, Image Entertainment and First Look ... (view more)

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