pay-per-call ad

Dennis Faas's picture

MSN to Feature Clickable Ads on Mobile Searches

Microsoft recently announced its plan to include advertisements via MSN's Windows Live Search for Mobile service. The interactive advertisements will appear after a relevant search; when the ad is clicked, the phone will place a call to the ... requested destination. Users will not be charged to run a search, but advertisers will be charged on a pay-per-call basis. (Source: ) To provide this service, the Microsoft is partnering with San Francisco-based company Ingenio. In 2004, Ingenio launched the industry's leading pay-per-call advertising network. In a nutshell, the network ... (view more)

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