Dennis Faas's picture

Is 'Racial Profiling' the Way to Compete with Google?

Is "racial profiling" the best way to compete with Google? It would seem that InterActive Corp (Nasdaq: IACI), the owner of, thinks so. The company has introduced a new search engine site called to provide more relevant ... search information for the African-American searcher. The new search engine was created using behavioral targeting techniques. Researchers analyzed the results of the most popular search terms used in geographic areas that have large black populations. The site then catalogues the 'click-throughs' from those results to determine the sites of most ... (view more)

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