sponsored

Mon
14
Sep
Dennis Faas's picture

MS Denies using Explicit PPC Links to Promote Bing

Microsoft has denied suggestions that it has paid to use an explicit term (synonymous with film making) to promote its search engine Bing. Microsoft claims the pay-per-click (PPC) link to the site must have been triggered by another phrase. The ... controversy over the illicit keyword began when a writer at TechCrunch.com -- who asked to remain anonymous -- somehow wound up searching for the 'nasty' word in Google. The writer was surprised to find that the number one listed item in the sponsored pay-per-click results section was for Microsoft's search engine Bing. (Source: techcrunch.com ) How ... (view more)

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