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Tue
29
Aug
John Lister's picture

Fake News Sites Banned from Facebook Ads

Facebook is to ban ads from sites that habitually share bogus 'news' stories. The ban will apply even if the ads themselves don't point to the false stories. It's no secret that Facebook is one of the biggest sources of traffic for news sites, both ... legitimate outlets and those which deliberately run tantalizing but misleading, or outright false stories. The latter sites thrive on people sharing the bogus stories on social media sites, thus bringing more visitor and bumping up ad revenue. However, some sites also buy Facebook advertising as a way to attract visitors who will then share the ... (view more)

Wed
02
Aug
John Lister's picture

Chrome Browser to Get Ad-Blocker

Google is testing a built-in ad blocker for the Chrome browser. It's prompted a mixed response with some fears of a conflict of interest. The company had previously talked about adding an ad blocker as a built-in feature in Chrome, rather than the ... optional extensions that are already available from third-parties. Now the feature is being tested in the Dev and Canary version of Chrome. These are special versions where user get early access to features but with the knowledge that they may have performance flaws at this stage. It would be extremely unusual for Google not to later go ahead ... (view more)

Thu
11
May
John Lister's picture

Facebook to Penalize Low Quality Sites

Facebook says it will no longer accept advertisements that link to "low-quality" web pages. It's also going to reduce the likelihood that people see user-posted links to such pages. The system Facebook uses for identifying such pages will be ... automated but is based on guidelines developed from manually reviewing "hundreds of thousands" of pages that Facebook had linked to. After staff decided which of these sites were low quality, its computers looked through those pages to spot patterns of common characteristics. (Source: fb.com ) Toenail Fungus Unwelcome Facebook isn ... (view more)

Tue
21
Mar
John Lister's picture

Advertisers Ditch Google Over Extremist YouTube Videos

Google has apologized to businesses whose ads appeared next to extremist videos on YouTube. It follows several major brands and the British government dropping Google advertising over the affair. The Times newspaper reported that videos from ... extremist groups had appeared beside advertising from many a host of big businesses and government agencies. That not only meant embarrassment but could mean that the advertisers were unwittingly -- if indirectly -- contributing to extremist groups. Content Classification Confusing Google's Matt Brittin told a conference that he wanted to " ... (view more)

Tue
24
Jan
John Lister's picture

Ads for Google Products Top Search Results: Report

An independent study found 91 percent of Google searches for physical products brought up a Google product as the top ad result. Google says it plays fair and the practice doesn't mean other companies have to spend more on advertising. The Wall ... Street Journal study wasn't about the search results themselves, but rather the ads that appear on the results page. It took 25 tech hardware products from carbon monoxide detectors to WiFi routers and carried out 1,000 searches for each on a computer, having first blocked its past search history to avoid distortion. On all but two of the ... (view more)

Wed
09
Nov
John Lister's picture

Facebook Accused of Racist Ad Policies

Facebook has denied claims that it allows racial discrimination in advertisements based on houses and jobs. A lawsuit may come down to interpretation of anti-discrimination laws. The lawsuit is filed against Facebook and "up to 9,999" unnamed ... co-defendants, though that appears to be a legal procedural move. It says Facebook has violated both the Fair Housing Act and Civil Rights Act. The legal action follows an investigation by "public interest journalism" group ProPublica, which bought an advertisement aimed at house buyers to check out claims of racial bias. Test Ad ... (view more)

Thu
25
Aug
John Lister's picture

Facebook Labels Users Conservative or Liberal

Facebook users in the US may be able to find out if the site thinks they are conservative- or liberal-leaning. It's a side-effect of a new tool that makes it easier to influence advertisements which appear on the users' newsfeed. As reported ... recently, Facebook recently added new options which allow users to indicate that they don't want to see advertisements in the news feed related to specific topics. The new changes come as Facebook also prepares to roll out additional measures to prevent ad-blocking software from working on the site. To view the settings, users can visit their ... (view more)

Wed
10
Aug
John Lister's picture

Facebook to Block Ad-Blockers

Facebook says it will stop ad-blocking software from working on its website. It says ads are a core part of using Facebook, but will give users more control over which ads they see. Andrew Bosworth, who heads up Facebook's advertising division, ... announced the move in a blog post and followed up with comments to the Wall Street Journal. In the post, he accused the makers of ad-blocking tools of accepting money from advertisers to let their ads through, rather than block them. According to Bosworth, that's a sign ad-blocker makers don't always have the user's best interests at ... (view more)

Thu
14
Jul
John Lister's picture

Amazon to Make New Video Ads, Just for You

Amazon is testing video advertisements that are specifically created to meet the viewer's interests. They may prove effective, but will also raise privacy concerns. The ads will appear on non-Amazon website and, as often happens with third-party ... ads, will be based on what the system knows about the user. This often involves using cookie files stored on a user's computer to track the websites they visit and deduce their interests. Several companies already run video ads that are tailored to a user's interests, but this generally involves picking a subject and then selecting a pre- ... (view more)

Thu
12
May
John Lister's picture

Google Refuses Payday Loan Ads

Google is to refuse to carry advertising for payday loans companies. It's the biggest such ban for something other than illegal activity or matters of taste. The ban will apply to all Google's advertising systems. That includes both the ads that ... appear alongside search results and the ads that are placed by Google for clients on third party websites. The move however will not stop payday loan companies showing up in search results. Google has defined the affected ads as ones for loans where the repayment is due within 60 days of taking out the loan. While this will apply worldwide, a ... (view more)

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