advertising

Thu
19
Jun
Dennis Faas's picture

Google Boss Discusses YouTube, Yahoo, And the Evil-Meter

In a recent interview, CEO of Google Eric Schmidt recently admitted the firm still hasn't figured out a way to make money from YouTube. He's also discussed the company's supposed web domination and its moral positioning. Speaking to a New Yorker ... journalist at a Syracuse University event, he said Google should be able to make "significant amounts of money" from the video sharing site considering it has such a huge audience. He also pointed out that Google is fortunate enough to have the time and money to invest in the site without an immediate return. With 129 million viewers a month, an ... (view more)

Wed
16
Apr
Dennis Faas's picture

Murdoch Adds To Yahoo Ballyhoo

Rupert Murdoch's News Corporation is reportedly poised to join Microsoft in its bid to takeover Yahoo. The talks between News Corporation and Microsoft are hush-hush, but insiders say an eventual deal might see Murdoch chip in some cash for the ... takeover and hand over his Interactive Media division, which owns MySpace. That could mean MySpace, the MSN network, and the Yahoo search engine would all be owned by the same group. Yahoo had already been talking with News Corporation themselves, but only in the hope of forming a partnership. They are trying to avoid the type of complete takeover ... (view more)

Tue
25
Mar
Dennis Faas's picture

Behavioral Tracking: There Oughta Be a Law

Every marketer on the Internet understands that targeting is the name of the game. Better information about website visitors or email lists will produce higher advertising yields. However, there's now a growing group of lawmakers that want to limit ... that practice. In fact, some want to make using personal data for advertising, or "behavioral tracking", a crime. All the ruckus seems to have been started by Richard L. Brodsky, a little-known assemblyman in the New York state legislature who recently introduced a bill that would make the use of personal information for advertising a criminal ... (view more)

Wed
19
Mar
Dennis Faas's picture

Google Closes Acquisition of DoubleClick

Google recently announced that it has completed negotiations before European anti-trust commissioners, and is finally able to close its $3.1 billion deal to acquire DoubleClick. The new addition to the Google brand will bring a greater concentration ... of advertising power within one corporation. However, anti-trust hearings in the US and Europe felt that the companies could merge because they occupied different parts of the advertising search market (Google is the dominant online supplier of text-relevant ads, while DoubleClick is a large advertiser for banner ads). (Source: nytimes.com ) ... (view more)

Thu
13
Mar
Dennis Faas's picture

Time For the Cable Guys to Put Up or Shut Up

Over the last several years, Google has been slowly sucking up advertising dollars that might normally be spent on television. Now, the six largest cable companies want to stop that. To do so, Comcast, Time Warner Cable, Cablevision, Cox ... Communications, Charter Communications and Bright House Networks are planning a joint venture to allow advertisers to purchase interactive and custom ads across their cable systems. Collectively, the companies will invest about $150 million in the project. (Source: nytimes.com ) The announcement of the cable company's "Project Canoe" comes only a week after ... (view more)

Mon
25
Feb
Dennis Faas's picture

Google Streamlines Ads On Video

Google has added one more method of advertising, as it continues to seek new sources of ad revenue. The question is whether the new technique -- AdSense for Video -- will fare any better than the previous concepts. The newly-minted AdSense for Video ... will provider advertisers a means to overlay video or text ads on a video viewer. The ads will be dynamic, rotating every 20 seconds and will be matched with the content of the video or web page being viewed. (Source: nytimes.com ) The assumption is that the rapidly growing interest in online video and Google's ownership of YouTube justifies the ... (view more)

Wed
13
Feb
Dennis Faas's picture

Advertisers Making Few Facebook Friends

Internet users are spending less time on social networking sites. Why? Because they are fed up with excessive advertising; although sites like Facebook and MySpace are still increasing their audience, the average time each user spends on the site is ... falling overall. The average MySpace visitor now spends 203.9 minutes on the site each month, while Facebook visitors are logged in for an average 172.1 minutes. Though Facebook has had more 'online buzz', its users appear to be getting bored with the various applications. Meanwhile, MySpace has copied some of the more popular Facebook features, ... (view more)

Tue
12
Feb
Dennis Faas's picture

Google Ads: Off the Web and Into Your Newspaper

Since the launch of the highly successful AdSense campaign, Google has been synonymous with online advertising. Thanks to a new initiative that will merge online and print ads, Google is making the leap from the screen to the printed page and ... hosting ads in a newspaper near you. Google's new Print Ad program will allow organizations with an existing AdSense account to convert their campaigns to print format with just a few mouse clicks. Advertisers will be able to search for ad space within over six hundred international newspapers. Linking online ads with print media could cause a ... (view more)

Fri
08
Feb
Dennis Faas's picture

Microsoft Unveils Smarter Web Ads

Microsoft researchers are working on ways to make web advertising even smarter. They want to teach computers to do a more accurate job of targeting ads, by specifying which to put into video clips, and those for more specific users. They ... demonstrated the techniques at their headquarters this week. The timing may be an intentional effort to boost their bid for Yahoo which, if successful, would make Microsoft the second biggest Internet ad seller behind Google. (Source: informationweek.com ) The demonstration included a 'dashboard' which advertisers can use to predict how well particular ... (view more)

Fri
01
Feb
Dennis Faas's picture

Microsoft Becomes Exclusive Ad Provider for The Wall Street Journal

Microsoft has struck another blow in its advertising war with rivals Yahoo and Google. On Tuesday, the Redmond-based company announced it was becoming the exclusive third-party provider of contextual and paid search advertising for The Wall Street ... Journal's network of sites. (Source: microsoft.com ) The Wall Street Journal Online, Barrons.com, MarketWatch.com, AllThingsD.com and others will now become part of Microsoft's ever-expanding network; the agreement is expected to bring 20 million unique visitors per month in traffic to the ad platform. "The Wall Street Journal Digital Network is one ... (view more)

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