advertising

Mon
24
Dec
Dennis Faas's picture

Google Calls Microsoft Outside

What a difference a year makes! At this time twelve months ago, Google was the darling of the online world. As 2007 progressed, however, the search firm found itself under scrutiny for 'collaborating' with the Chinese government, questions arose ... about Google's role in privacy issues via its web advertising, and it is in the middle of a lawsuit with Viacom over proprietary content on YouTube. Perhaps the most interesting development is the head-to-head battle between Google and Microsoft, the undisputed heavy-weight champion of the software world and new contender for the advertising crown. A ... (view more)

Wed
05
Dec
Dennis Faas's picture

Yahoo! Sets Forth in New, Less Obtrusive Advertising Direction

Adobe announced last Thursday that it was partnering with Yahoo! to bring ads to PDF (Portable Document Format). Through an opt-in service, publishers of PDF files can now have relevant text ads appear alongside their instruction manuals, stock ... reports, and press releases. After registering online with Adobe, businesses upload their documents for keyword analysis which matches advertisements with the file. "By partnering with Yahoo! on this innovative advertising service we are creating opportunities for publishers to build new businesses around unique content that previously was just given ... (view more)

Mon
05
Nov
Dennis Faas's picture

FTC Clamps Down on Microsoft, Google, and Others

Just weeks after Microsoft made a big score by buying up part of rising web titan Facebook, the United States Federal Trade Commission (FTC) has now stated that it will be clamping down on Internet advertising. It's a measure the group hopes will ... reduce the amount of user tracking associated with the practice. According to John Leibowitz, the FTC's commissioner, the initiative is meant to keep children safe while they're clicking around online. If Mom or Dad views a not-so-appropriate site, there's a chance that marketing tools custom-designed for the individual and his or her tastes will pop ... (view more)

Mon
29
Oct
Dennis Faas's picture

Maybe Bill Gates Will Be Your Facebook Friend

As if social networking site Facebook wasn't already enough of a titan on the web, it's about to become even more powerful. Why? Because the Redmond gods have just injected it with $240 million bucks. That's right, Microsoft recently purchased a ... minority stake in Facebook, which accepted the bid over another from search engine giant Google. The deal with Microsoft will lead to an expansion of social networking services (as if Facebook didn't already have enough), and, sigh, more advertising. For those of you who have yet to dabble in Facebook -- and that number continues to dwindle every day ... (view more)

Tue
31
Jul
Dennis Faas's picture

AOL is Watching

AOL wants to enhance its online advertising business by partnering with Tacoda, a company that offers ads based on a person's online behaviour. Tacoda was founded in New York in 2001. It caters to well-known publishing clients such as The New York ... Times, and has more than 4,000 websites in its ad network. Tacoda's job is carried out in a series of steps. First, the online behaviour of Internet users is evaluated across a wide number of sites. This task is done in order to determine the active and passive interests of visitors. Next, the online audience is divided according to these interests ... (view more)

Thu
19
Apr
Dennis Faas's picture

Google Acquires Online Advertiser for $3.1B

In the beginning, there was Yahoo, Lycos, and even a little search engine 'that could,' called AltaVista. While each offered varying abilities in crawling the web, none could quite match the rise of Google. And although its roots were only modest, ... Google's impressive search capabilities quickly rocketed it to the top of the web, with the power to control the rise and fall of companies vying for space in the Internet community. Now, less than a year after buying YouTube, Google is flexing its muscle again, buying advertising firm DoubleClick for an astounding $3.1 billion. The sheer value of ... (view more)

Fri
06
Apr
Dennis Faas's picture

Microsoft to Purchase DoubleClick?

Online advertising company DoubleClick is looking for a buyer, and many analysts speculate that Microsoft is going to spend the big bucks necessary to acquire the company. In 2005, the private-equity firm Hellman ... (view more)

Fri
09
Feb
Dennis Faas's picture

Google Looking To Get Into Game and Television Advertising?

Do a quick search for Google here at Infopackets, and you'll be amazed at all of the different ventures the company is involved in. And, even though the buzz is currently centered on Windows Vista, Google has managed to keep itself strongly in the ... news. The latest: it appears that the search engine giant is looking to branch out into a new frontier -- video game and television advertising. According to the Wall Street Journal, Google is looking to purchase Adscape Media, Inc. -- a company that puts advertising into video games. It could be a response to Microsoft's purchase of Massive Inc ... (view more)

Tue
24
Oct
Dennis Faas's picture

Google Shares Soar to Nine-Month High

Search giant Google continues to wow investors and investment professionals alike as the company's value continues to grow by leaps and bounds. As of last Friday, October 20, 2006, Google Inc's stock price surged to a nine-month high. That day on ... the NASDAQ stock market, the company's shares closed at $459.67 US per share -- an increase of $33.61 US per share or 7.9 percent. The increase created over $10 billion US in shareholder wealth, which brought the 8-year-old Google's total market value to $143 billion US. (Source: mercurynews.com ) $600 for Google Stock? Industry analysts are ... (view more)

Thu
12
Oct
Dennis Faas's picture

MSN to Feature Clickable Ads on Mobile Searches

Microsoft recently announced its plan to include advertisements via MSN's Windows Live Search for Mobile service. The interactive advertisements will appear after a relevant search; when the ad is clicked, the phone will place a call to the ... requested destination. Users will not be charged to run a search, but advertisers will be charged on a pay-per-call basis. (Source: redherring.com ) To provide this service, the Microsoft is partnering with San Francisco-based company Ingenio. In 2004, Ingenio launched the industry's leading pay-per-call advertising network. In a nutshell, the network ... (view more)

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