Dennis Faas's picture

EA To Include Downloadable Ads In Video Games

Advertising in video games is hardly a recent development, but Electronic Arts (EA) plans to add a new wrinkle to the formula: ads that are automatically updated and downloaded into games over time. To make this happen, the gaming giant inked a deal ... with two major marketing companies: Massive Inc. and IGA Worldwide Inc. Both IGA and Massive will begin streaming ads into the Xbox 360 and PC versions of upcoming EA titles. Battlefield 2142 and the next incarnation of the Need For Speed franchise will be the first recipients of this agreement. Never noticed ads in games before? Think about your ... (view more)

Dennis Faas's picture

Google, Yahoo Team Up to Fight Click Fraud

Scams are nothing new for the Internet and its 'netizens. Whether it be the infuriating advertising brought on by Spyware, bundled adware commonly found in peer-to-peer downloading, or good old fashioned credit card number theft, the worldwide web ... has been a beacon of crime and mischief for some time. However, one interesting little scam, "click fraud", is now being targeted by some of the industry's biggest names, and the movement has both the American court and government system involved. "Click fraud" is defined as the exploitation of pay-by-click advertisements for the purpose of profit. ... (view more)


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