behavioral tracking

Tue
25
Mar
Dennis Faas's picture

Behavioral Tracking: There Oughta Be a Law

Every marketer on the Internet understands that targeting is the name of the game. Better information about website visitors or email lists will produce higher advertising yields. However, there's now a growing group of lawmakers that want to limit ... that practice. In fact, some want to make using personal data for advertising, or "behavioral tracking", a crime. All the ruckus seems to have been started by Richard L. Brodsky, a little-known assemblyman in the New York state legislature who recently introduced a bill that would make the use of personal information for advertising a criminal ... (view more)

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