billboards

A collection of entrepreneurs are now hoping to do for billboards what clicks have done for Internet advertisers. Billboards are slowly becoming equipped with small cameras that record the age, gender and duration of time consumers stare at ... advertisements. The information is then transmitted to a central database for analysis. Advertisers measure the success of their products by paying close attention to the demographics of their audience. This data can easily be collected if extracted via Internet, television, and print resources, but what about seemingly immeasurable advertisements like ... (view more)