bing

Fri
12
Jun
Dennis Faas's picture

Bing: Study Finds Ad Advantage, But no Google Killer

According to a recent report, Microsoft's search engine ' Bing ' may be better designed for incorporating advertising than Google. The news comes amidst suggestions that the site's early success was merely the result of short term curiosity on the ... part of web users. Small Sample, Encouraging Results The ad research comes from User Centric, a Chicago-based firm which specializes in the way people interact with computers. It asked 21 people to carry out four searches both Google and Microsoft, then used eye tracking technology to see what they actually looked at. The research found that, on ... (view more)

Thu
04
Jun
Dennis Faas's picture

Bing vs Google: Initial Thoughts, Brief Comparison

This is turning out to be a big summer for Microsoft: lately the company has been both driving up excitement for Windows 7 and wowing gamers at E3 in Los Angeles, and now the Redmond-based firm has released a legitimate competitor for Google. But is ... new search engine "Bing" any good? The first thing a visitor to Bing.com will notice is the design. Even on a low-res netbook it's immediately clear that Microsoft wants to bring the allure of its 'Aero' Vista graphics to the search engine's main page. When I visited, Bing greeted me with a lush, blue mountain scene. Quite honestly, it is ... (view more)

Fri
29
May
Dennis Faas's picture

MS Bing 'Decision Engine' Official Launch Next Week

Microsoft has officially unveiled the replacement for its Live Search tool. However, the new instrument will be known as "Bing" rather than "Kumo," and is billed as a 'decision engine' rather than a search engine. The working name for the new ... service had been Kumo, but Microsoft eventually settled on Bing despite some problems trade marking the name. The firm appeared to be looking for an active name which could be used as both a verb and a noun, in the same way as 'to Google' has become another way of saying 'to search online'. As we've noted before, the main difference ... (view more)

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