e-boarding passes

Those hoping to do a little traveling this summer may be wondering why the price of airline tickets has increased so drastically. As you might expect, the price of fuel has impacted the entire airline industry resulting in less consumers and ... inflated costs. In an effort to generate extra revenue, five major airlines will soon place advertisements on boarding passes. The five airlines (Delta, Northwest, U.S. Airways, United and Continental) have all signed contracts with Sojern, a small Omaha-based start-up company. The deal will allow e-boarding passes to be filled with target ads, coupons, ... (view more)