game advertising

Massive, video game advertising supplier and subsidiary of Microsoft, announced last week that it has solidified its advertising agreement with video game publisher Electronic Arts. The deal lasts until 2010 and assures prominent advertising in some ... of the most popular video games on the market including the "NHL, "Nascar" and "Need For Speed" franchises. While in-game advertising is still a fairly new and somewhat untested medium it promises to be extremely popular with marketers because it targets the oft-pursued demographic of 18-34 year old men. (Source: next-gen.biz ) In a statement ... (view more)