interest-based

Facebook has altered its privacy policy and it's unlikely the change will be popular with the social network's 1+ billion members. In the next few weeks, Facebook will begin tracking user activity outside of it's own web site, so that it can ... generate 'more appropriate' advertisements tailored towards its members. In the past, Facebook kept close tabs on what its users posted to their profiles in an effort to bring forth more relevant advertisements. But the social network only monitored user activity on the Facebook website itself, including the pages they liked and the links they clicked ... (view more)