music player

Dennis Faas's picture

Zune: a Misfit for Microsoft?

Microsoft eagerly entered the digital music player industry earlier this month by releasing the much anticipated Zune. However, the product's place in the company is not yet a perfect fit; in fact, Microsoft's whole strategy with the device seems a ... bit puzzling. The Microsoft Zune, similar to Apple's iPod, exists within an ecosystem that unites music player and music content into a closed system. Clearly, Microsoft's decision to create a closed system reflects the company's aim to mimic Apple's success. However, the move seems to be inconsistent with Microsoft's strategy of encouraging ... (view more)

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