John Lister's picture

Facebook Accused of Racist Ad Policies

Facebook has denied claims that it allows racial discrimination in advertisements based on houses and jobs. A lawsuit may come down to interpretation of anti-discrimination laws. The lawsuit is filed against Facebook and "up to 9,999" unnamed ... co-defendants, though that appears to be a legal procedural move. It says Facebook has violated both the Fair Housing Act and Civil Rights Act. The legal action follows an investigation by "public interest journalism" group ProPublica, which bought an advertisement aimed at house buyers to check out claims of racial bias. Test Ad ... (view more)

Dennis Faas's picture

Is 'Racial Profiling' the Way to Compete with Google?

Is "racial profiling" the best way to compete with Google? It would seem that InterActive Corp (Nasdaq: IACI), the owner of Ask.com, thinks so. The company has introduced a new search engine site called Rushmoredrive.com to provide more relevant ... search information for the African-American searcher. The new search engine was created using behavioral targeting techniques. Researchers analyzed the results of the most popular search terms used in geographic areas that have large black populations. The site then catalogues the 'click-throughs' from those results to determine the sites of most ... (view more)

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