search site

Search site Ask.com -- formerly Ask Jeeves -- is to ditch 8% of its workforce and re-evaluate its strategy. It seems the site will be revamped from a general search site to one aimed specifically at married women, with an emphasis on lifestyle ... issues. New CEO Jim Safka says research found 65% of the site's users are female, compared with 48% across all search engines. The site is particularly popular with women in their late 30s living in the Midwest and Southeast. (Source: reuters.com ) Ask is currently the fifth biggest search engine, but has a mere 4.5% market share, far behind Google's 58 ... (view more)