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Online Tracking Ads May Get Overhaul

Major changes to privacy laws in Europe could affect the way websites deliver advertising. The move is meant to protect user privacy, but critics claim it could make ads more annoying and intrusive. The proposed changes would affect websites used by ... people in European Union countries, but the regulatory impact could be so severe that sites find it easier to change their policies worldwide. According to European officials, the changes are designed to take existing rules that affect telecommunications companies and apply them equally to Internet companies. The main principle of the change is ... (view more)

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