Microsoft Bing to use 'Personalized Search' Technology

Dennis Faas's picture

Reports suggest that Microsoft is planning to invest a vast amount of their resources in helping to make the Bing search engine a more "personalized experience" for its users. The new direction is further proof that Microsoft is serious in challenging Google's stranglehold on the search engine market.

Memory Recollection and Geographic Location

The "personalized experience" is centered around two concepts: memory recollection and geographic location.

The memory recollection feature benefits those that search for similar results on multiple occasions. If an individual types in "car dealerships" and decides to click only the third, fourth and fifth links, the next time "car dealerships" is typed into the search engine, these become the first, second and third links on the results page. (Source:

Adversely, knowing the geographic location of an individual reduces the number of unnecessary results from the very first search. A person can type in "Chinese food" and Bing will automatically filter (and essentially guess) local results.

Bing to be More Refined, Personable Search Engine

Bing Search Team members Aidan Crook and Sanaz Ahari believe that this is the start of a whole new direction for the state of search as we know it.

In a recent blog posting, the duo talked about how other search engines are wasting an endless supply of their resources "to figure out the foibles of human behavior from a mass of digital bits". They believe that the new Bing will be a more refined, personable search engine. (Source:

Coincidentally, talks of making changes to Bing were made on the heels of a vicious verbal war between Microsoft and Google, the latter accusing Bing of copying their web search results following a covert "sting operation".

While the war of words has since died down, the fact remains that Google still holds a considerable lead in the search market ahead of their rivals. Google currently enjoys a 66.6% market share compared to Bing's 12%.

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