bidding

Tue
22
Jun
John Lister's picture

Court To Examine Online Ad Privacy

One of the key ways online advertising works has led to a court case alleging a breach of Internet users' privacy. A civil liberties group is taking legal action saying current regulations are too slow to have any effect. The Irish Council for Civil ... Liberties (ICCL) says IAB Tech Lab, which operates one of the world's main ad set-ups, is sharing revealing data about online activities without user consent. IAB is based in New York, though the legal case is against its branch in Hamburg, Germany to benefit from tighter rules in Europe. (Source: reuters.com ) Real Time Bidding Relies On Data The ... (view more)

Tue
05
Feb
Dennis Faas's picture

Open Access Now Guaranteed For Wireless Airwaves

It's now guaranteed that a major part of America's wireless airwaves will be accessible to any device or computer program. That could mean more choice for cell phone owners who want to access the Internet on their phones. The guarantee comes because ... bidding on the relevant part of the airwaves (the C block of the 700 megahertz spectrum to be precise) has passed the $4.64 billion mark. The government has agreed to proposals, championed by Google, ruling that any bidder paying more than this amount would have to follow open-access rules. The airwaves are being freed up by television ... (view more)

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