bing

Fri
25
Sep
Dennis Faas's picture

Bing Search Continues to Bang Away at Google's Lead

Microsoft's new search engine Bing continues to take small but steady steps towards chipping away at Google. Since its release in June, Bing has inch by inch racked up increasing market percentages each month, with August being no exception. Last ... month it was reported that Microsoft's short but impressive gains for July moved to 8.9 per cent of the total market, according to research firm ComScore. That was up nearly an entire percentage point from the days of Live Search, the name bequeathed to Microsoft's search engine before the arrival of the more cutting-edge Bing mid-summer. Bing ... (view more)

Mon
14
Sep
Dennis Faas's picture

MS Denies using Explicit PPC Links to Promote Bing

Microsoft has denied suggestions that it has paid to use an explicit term (synonymous with film making) to promote its search engine Bing. Microsoft claims the pay-per-click (PPC) link to the site must have been triggered by another phrase. The ... controversy over the illicit keyword began when a writer at TechCrunch.com -- who asked to remain anonymous -- somehow wound up searching for the 'nasty' word in Google. The writer was surprised to find that the number one listed item in the sponsored pay-per-click results section was for Microsoft's search engine Bing. (Source: techcrunch.com ) How ... (view more)

Mon
07
Sep
Dennis Faas's picture

Microsoft Rallies for Bing, iPhone Integration

Microsoft wants more iPhone applications to use Bing as their default search tools. While not developing apps itself, Microsoft has released a toolkit to allow independent firms to power their apps' searching with Bing. At the moment, Google is the ... default search engine on the iPhone, with Yahoo the alternative option. Anyone wanting to use Bing must use the web browser to type in the site's address rather than using search bars. That's not easy with smartphones such as the iPhone where small and fiddly keyboards make manual searches inconvenient. Many users prefer to use dedicated ... (view more)

Fri
21
Aug
Dennis Faas's picture

MS Bing Popularity Etches, Google Fans Still Loyal

It seems all that press and some tasty "cashback" rewards have helped Bing, Microsoft's new search engine, gain more momentum in its race against industry rival Google. According to reports, Bing made more noise last month while its competitors took ... slight nose dives in popularity. Reporting on Bing's success is analyst firm comScore, which recently released figures revealing Microsoft's impressive climb in the search engine rankings. Back in late May, when Microsoft first released Bing, the Redmond-based company (known better for its operating systems and browser) held an 8 per cent market ... (view more)

Fri
14
Aug
Dennis Faas's picture

MS Guilty of Issuing Data-Skewing MSNbots

A Bing webmaster representative has come forward admitting that Microsoft is guilty of utilizing a MSNbot to click onto adCenter ads. A MSNbot is basically a web-crawling robot issued by Microsoft to supplement the Bing search engine. This is how ... documents and web pages are collected to sustain a searchable index. Google and Yahoo both have their own versions of web-crawling bots, named Googlebot and Slurp respectively. One of the areas of concern for Microsoft's Bing has always been advertising. Because the "decision engine" is still a relatively new search medium, Microsoft is under ... (view more)

Fri
14
Aug
Dennis Faas's picture

Microsoft to Double Bing Cashback Rewards

After experimenting with the "Cashback" concept for its new search engine Bing, not only does Microsoft intend on continuing with the program, the company will now offer double the cashback rewards. When Microsoft first released Bing, discount ... shoppers rejoiced at the thought of reclaiming a portion of their online retailing expenses thanks to the "Cashback" promotion launched in conjunction with the new "decision engine". The Cashback idea offers loyal users financial incentives for making purchases with advertising retailers found through Bing. Yes, Microsoft will actually refund ... (view more)

Fri
10
Jul
Dennis Faas's picture

Bing's Popularity Grows, So Does Google

New Microsoft search engine Bing had a pretty hot month in June, growing an average rate of 25 per cent each week. At the same time, Google too got bigger, increasing its dominance over the search market from the previous year. Bing was unveiled ... last month amidst plenty of buzz . The new search engine promises more accurate and detailed results than its rivals Google and Yahoo, and clearly many felt Microsoft's promises were genuine. According to reports, Bing owned about 5.25 per cent of the total American online search engine market last month, the first 30 day period of its release. Bing ... (view more)

Fri
19
Jun
Dennis Faas's picture

Ballmer Backs Microsoft Bing With $5B Budget

The head of Microsoft says he isn't getting overconfident about Bing' early success. CEO Steve Ballmer says he's prepared to be patient while building Microsoft's search business and says the firm may spend almost $5 billion a year on search ... technology. Speaking to the Executives Club of Chicago, Ballmer said "In our industry, the No. 1 mistake that people make is that they quit too early. If you look back at any great technology business, it took a while to build up." A good example: according to Ballmer, MS Windows (which was introduced in 1983) didn't become a mainstream hit until around ... (view more)

Wed
17
Jun
Dennis Faas's picture

MS Makes Good on Promise, Bing Now Has Porn Filter

With the eyes of the world watching the mass marketing blitz of Microsoft's latest search engine Bing , many have suggested the company filter out adult content to keep it away from children and those who simply don't want to see it. It is no secret ... that this kind of content continues to top the charts when ranking the most popular online material being sought out using an Internet search engine. Subdomains: Microsoft's Answer to Online Porn Filtration When Bing first launched, Microsoft expressed their desire to filter out porn content. But many wondered how it would be able to pull off such ... (view more)

Fri
12
Jun
Dennis Faas's picture

Bing: Study Finds Ad Advantage, But no Google Killer

According to a recent report, Microsoft's search engine ' Bing ' may be better designed for incorporating advertising than Google. The news comes amidst suggestions that the site's early success was merely the result of short term curiosity on the ... part of web users. Small Sample, Encouraging Results The ad research comes from User Centric, a Chicago-based firm which specializes in the way people interact with computers. It asked 21 people to carry out four searches both Google and Microsoft, then used eye tracking technology to see what they actually looked at. The research found that, on ... (view more)

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