control-based content

Dennis Faas's picture

Bypass TV Ads? Microsoft Wants You To Pay

Microsoft is pursuing a new patent that could lead to television viewers paying subscription fees, based on what and how they choose to watch. Under Microsoft's new system, called "Control-Based Content Pricing", the whole TV sponsorship model could ... see a major overhaul. The technology could conceivably turn available television channel selections into an "a la carte menu". The theory behind Control-Based Content Pricing could lead to highly targeted advertising and media content (TV programs) designed specifically for the individual viewer. Watch What You Want, Pay For What You Watch To ... (view more)

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