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Tue
06
Oct
Dennis Faas's picture

Bloggers Face $11,000 FTC Fines on Concealed Endorsements

Bloggers could face fines of $11,000 for failing to mention free samples and other payments they receive from advertisers. In theory, the rules could even affect people writing on sites such as Facebook and Twitter, though officials indicate they ... are unlikely to be targeted. The rules have been issued by the Federal Trade Commission, or FTC, which says it is merely clarifying existing principles for the Internet age. The relevant guidelines had not previously been updated since 1980. In explaining the changes, the FTC said "the post of a blogger who receives cash or in-kind payment to review ... (view more)

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