Dennis Faas's picture

Microsoft, Yahoo, AOL to Form New Ad Alliance: Rumor

Google's been the top search engine for a long, long time now and that means it rakes in the most cash when it comes to online advertising. Several years ago its main competition in this arena had been Microsoft, Yahoo and America Online (AOL), all ... of which had their own, relatively successful search engines to offer. But Yahoo and AOL have fallen on hard times of late, and in a bid to re-establish themselves both have turned to Microsoft for help. According to the Wall Street Journal (WSJ), all three companies are nearing a deal that would see advertising shared across their websites. For ... (view more)

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