Apple Unveils Metal MacBook; Remains Unfazed By Downturn

Dennis Faas's picture

The crowd of about one hundred reporters didn't know what to expect as they clamored inside of the small auditorium for a Tuesday afternoon Apple unveiling. Many were excited to finally make sense of the recent terms such as "solid" and "brick" that the company was throwing around prior to the scheduled demonstration.

While almost everyone in attendance anticipated a new line of computers to be rolled out with one of these likenesses, they soon discovered that the terms referred not to the interior of the "new" computers, but rather, the exterior.

Apple CEO Steve Jobs not only announced that the new MacBook Pro and MacBook portable computers would be carved from a 2.5 block of aluminum, but also, major changes were scheduled in how future models would be manufactured. The reporters on hand were even "treated" to a step-by-step manufacturing tutorial on how the new devices would be produced. (Source:

Apple now has one goal in mind: build a more rigid and reliable product for everyone to enjoy. Apple has already reduced the price of its white plastic MacBook portable by $100. A drop in the bucket really, but it may be a sign of things to come.

While not an original computer, analysts are still a bit skeptical as to how the public will receive a "new" product, especially during a period of an apparent worldwide recession. If consumers are to tighten up their spending habits, items like new-age tech devices will be the first on the chopping block.

Still, Apple refuses to be fearful of the warnings, citing three reasons why consumers will continue to snap up their products in the future.

The first reason is that Apple enthusiasts and tech-aficionados have always existed in the past, finding ways to come up with the resources to acquire the most cutting-edge products with the latest technological advances.

The second reason is that Apple has the statistics on their side. Apple computers currently account for 17.6 percent of the American retail market by volume and 31.3 percent by revenue! (Source:

The third reason is perhaps the easiest, yet most efficient way to ensure future consumers will purchase their products: do nothing at all for a set period of time. First, holding off on routine "unveilings" will make Apple products appear more meaningful and surely entice more people to buy their products. Second, the company can have more time to work on their products, making them appeal to a wider range of individuals.

If the "Metal MacBook" is really the last Apple unveiling for a while, it still looks to be a solid enough pun intended.

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