Apple Logo 'Sacrilegious', Church Group Says

Dennis Faas's picture

Apple is facing a new kind of challenge to its popularity overseas: a group of Russian Orthodox Christians are calling the company's corporate logo "sacrilegious."

The group bases this judgment on its spiritual standards and claims to have made it their mission to stop the iconic image from appearing in their region.

The Apple logo, you may remember, was first created in 1976 by graphics designer Rob Janoff. Since then, the image has been emblazoned on many high-tech innovations, from the original Macintosh personal computer to the newest iPhone 5.

Logo Conveys 'Forbidden Fruit' Imagery

To the Russian Orthodox Christians, however, the image of bitten fruit triggers thoughts of the Bible's forbidden fruit, consumed by Adam and Eve. Among the Russian Orthodox Christian community, many consider this symbol anti-Christian. (Source:

That's why in some parts of Russia the group has started covering Apple logos with images of a crucifix.

New Blasphemy Legislation Underway

It's an issue that has gripped the entire country.

According to reports, the Russian government is currently reviewing proposed legislation that would block public appearances of anything considered blasphemous and insulting to "religious, spiritual or national values."

President Vladimir Putin, who was re-elected this year with the support of the Russian Orthodox Church, is said to be a staunch supporter of these new proposals. (Source:

Apple has good reason to be concerned. If these ideas become Russian law, Apple may have to adapt its world-renowned logo. Its competitors stand to benefit if the firm can't find a solution to this public image problem.

Russia is home to an estimated 142 million people, so even a small percentage of residents there boycotting the iPhone, iPad, and iPod could have a dramatic impact on Apple profits.

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