advertising

Mon
16
May
Dennis Faas's picture

New Kindle $25 Less, but with Ads

Amazon's experiment with on-screen advertising for the Kindle e-Reader appears to have paid off. The cut-price edition of the device is now the best-selling product in the company's entire electronics range. Kindle with 'Special Offers' Saves $25 ... The model, known as Kindle with Special Offers, retails for $114, which is $25 off the standard price. As far as the hardware goes, it's exactly the same as the standard WiFi edition, which was previously the cheapest in the Kindle range. (Source: pcworld.com ) The big difference is two sets of advertising. The first is that when the device isn't in ... (view more)

Wed
26
Jan
Dennis Faas's picture

MS Looks to Ad Creativity with Internal Corp Merger

Microsoft is associated with some of the biggest names in technology including Windows, Internet Explorer, Bing and Xbox. When it comes to their advertising department, however, far too many clients are associating Microsoft exclusively with the MSN ... portal. The correlation is said to occur so frequently, that it has become cause for major organizational changes to their advertising department, in an effort to highlight other marketing and media potential. Carolyn Everson, Microsoft's global ad sales leader, believes that positive changes will come with an investment in advertising creativity ... (view more)

Thu
23
Sep
Dennis Faas's picture

Google's Top 5 Biggest Adwords Advertisers: Report

A leaked Google document has revealed how much major firms spend on online advertising. It shows that even well-established Internet brands spend millions of dollars a month using Google's Adwords advertising system. The document has been published ... by industry journal Advertising Age and, as well as giving general information for the first six months of the year, reveals how much companies spent on Google ads in June, 2010. For those unaware, Google Adword ads appear alongside Google search results and online websites that participate in the Adwords program. Advertisers use a bidding system ... (view more)

Tue
19
Jan
Dennis Faas's picture

New York Times To Ditch Free Online Access?

The New York Times is considering a fee for frequent visitors to its website. The plan would make it arguably the most high-profile newspaper to charge for online access. According to a source quoted in the Wall Street Journal, it's almost ... inevitable the Times will indeed introduce some form of online access fee. At this stage the only decision is between two methods of doing so. Limits, Premium Articles Amongst Options The first is to limit the number of articles people can read each day without charge. The second plan would be to have some articles free and the rest exclusive to online ... (view more)

Mon
04
Jan
Dennis Faas's picture

Google Allows Ad-Blocking on Chrome Browser

Google makes tens of billions of dollars each year through advertising sales. Yet it has now allowed independent developers to produce tools which block ads from appearing on pages viewed with its Chrome browser. Since last month, the latest beta ... edition of Chrome has been able to run extensions, third-party tools which offer functions similar to those available for open-source browser Firefox (where they are known as add-ons). The current plan is to keep the extensions in the next full release of Chrome. Programmer, Student Create Ad Blocker An independent programmer from Athens, Georgia and ... (view more)

Tue
15
Sep
Dennis Faas's picture

Twitter Clarifies Copyright, Ads Still Probable

Twitter has reiterated that users of its microblogging service retain the copyright to their comments. However, the site has refused to rule out using posts for targeted advertising purposes in the future. The site has revised its terms and ... conditions to clarify various legal positions. The move appears to be a reaction to public relations problems experienced by rival social networking site Facebook, which recently declared it had the right to use content even after the relevant user had cancelled their account . On the face of it, Twitter is using plain language to reassure users of their ... (view more)

Wed
27
May
Dennis Faas's picture

MS to Invest Millions in New Bing Search Engine Ads

Microsoft's revamped search engine , long rumored to be named 'Kumo,' is now being called 'Bing'. The belief is that the search engine has a hip, easy-to-remember name, and will fare much better among casual users. Multi-Million Dollar Advertising ... Blitz In total, Microsoft is expected to use online, television, print and radio mediums that will see the company dole out anywhere from $80 to $100 million in advertising expenses. To put this figure into perspective, Google's entire advertising budget for 2008 reached about $25 million. Analysts do not expect Microsoft's ads to call out rival ... (view more)

Mon
06
Oct
Dennis Faas's picture

Google and Yahoo Ad Pact Delayed as Review Continues

A pact between two of America's most popular search engines has been delayed. A controversial advertising deal between Google Inc and Yahoo Inc was pushed back, according to reports from Yahoo on Friday. The delay is closely tied to controversy ... surrounding the agreement. Yahoo openly admitted that its deal with Google -- which would allow Google to sell advertising for some of Yahoo's online advertising space -- is being closely scrutinized by the United States Department of Justice. "We have had discussions with regulators and look forward to responding to their questions about this ... (view more)

Thu
19
Jun
Dennis Faas's picture

Google Boss Discusses YouTube, Yahoo, And the Evil-Meter

In a recent interview, CEO of Google Eric Schmidt recently admitted the firm still hasn't figured out a way to make money from YouTube. He's also discussed the company's supposed web domination and its moral positioning. Speaking to a New Yorker ... journalist at a Syracuse University event, he said Google should be able to make "significant amounts of money" from the video sharing site considering it has such a huge audience. He also pointed out that Google is fortunate enough to have the time and money to invest in the site without an immediate return. With 129 million viewers a month, an ... (view more)

Wed
16
Apr
Dennis Faas's picture

Murdoch Adds To Yahoo Ballyhoo

Rupert Murdoch's News Corporation is reportedly poised to join Microsoft in its bid to takeover Yahoo. The talks between News Corporation and Microsoft are hush-hush, but insiders say an eventual deal might see Murdoch chip in some cash for the ... takeover and hand over his Interactive Media division, which owns MySpace. That could mean MySpace, the MSN network, and the Yahoo search engine would all be owned by the same group. Yahoo had already been talking with News Corporation themselves, but only in the hope of forming a partnership. They are trying to avoid the type of complete takeover ... (view more)

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