Dennis Faas's picture

Mozilla Axes 'Offensive' Ad Campaign

Mozilla has apologised for an ad campaign which claimed users of their Firefox browser were less likely to have cancer than those using Internet Explorer. The campaign involved setting up a dedicated 'Firefox Users Against Boredom' site (which is ... now inaccessible to the public). It was designed as a viral campaign; rather than the company paying for advertising, the idea was that Internet users would find the site entertaining and tell friends about it. The site included a list of statistics comparing users of both browsers, including claims that Firefox users were more likely to watch ... (view more)

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