tailored audiences

Twitter has apologized for using customer security contact details for advertising purposes. Its underwhelming announcing has gone down badly with privacy groups and could have legal consequences. The blunder involved Twitter's advertising services, ... specifically tools called "Tailored Audiences" and "Partner Audiences." It works like this: advertisers upload their own marketing lists of email addresses and phone numbers to Twitter, along with an ad. Twitter then compares the marketing list to its own database of customers. It then shows the ad only to people who appear on ... (view more)