Google

Google has rethought its plans to overhaul the way targeted advertising works online . It's the latest attempt to balance user privacy and accurate targeting. At the moment a large proportion of online ads are powered by third-party cookies. That's ... where an advertiser or ad network operator uses cookies to track a user's online activity and try to figure out their tastes and interests. This data then powers the ads they see on many websites, which are shown specifically for them. It's good news for advertisers as they can theoretically do a better job of reaching suitable customers, but bad ... (view more)

Google's plans to block third-party cookies in Chrome have prompted "hundreds" of complaints in from businesses in Germany. They say the move is anti-competitive because Google will still be able to track users for its own advertising business. ... Apple's Safari browser already blocks third-party cookies. That means websites can issue and use their own cookies (for example, remembering somebody's location or interests to customize a web page) but cookies originally issued by another site won't work. That makes it considerably more difficult to track a user's activity across multiple websites. ... (view more)

Google is set to pay a fine of more than $2.5 billion for unfairly favoring its own shopping comparison service in search results. But critics say the fine is too small to have a serious effect on the company. A European Union court has rejected an ... appeal by Google against a 2017 fine imposed by the European Commission for breaking antitrust rules. The case involved the way the main Google Search service handled queries about products. As well as relevant product pages on retailer and manufacturer sites, the results list would often include relevant pages on price comparison services. Google ... (view more)

Google says it will no longer place ads on pages that make false claims about climate change. The move is as much about keeping advertisers happy as it is a political statement. The policy doesn't affect whether pages appear in Google search results ... or how highly they are ranked. Instead, its all about the ads which Google places when acting as a middleman between advertisers and websites. It also affects ads shown before, during or beside YouTube videos. The move "demonetizes" the content in two ways. Sites affected by the move will no longer be allowed to carry Google advertising, nor be ... (view more)

Google is testing two key changes to it search tools. The idea is to make both searching and Search History tools more useful. The first change is to searches themselves. At the moment, users see a search results page and choose one to click on and ... visit the page in question. If they don't find the page useful, they'll click the back button and look for another possibility in the results list. That can be a little fiddly, particularly on some mobile devices where the back option isn't always easy to use. It also makes it even more annoying when a website (against all good design practices) ... (view more)

Google is to warn users when results for a search might not provide reliable information. It's designed mainly for breaking news stories. The warning will be an update feature for the existing "About this result" tool that Google has been testing ... publicly since February. The tool means results on mobile devices now have a menu option that brings up a pop-window that describes the source, with the description taken from Wikipedia. The idea is to give users a quick insight into sources they don't recognize and help them decide how authoritative or otherwise they may be. Warning Message Issued ... (view more)

Internal Google documents suggest the company intentionally made it harder for users to stop it accessing their location data. The documents have become public through a lawsuit that claims Google broke data consent rules. The state of Arizona is ... suing over the way Google handles location tracking. Officials say that even when users switched off location tracking for specific apps, Google continued tracking in the background. It only stopped when users switched off a tracking setting for the entire Android system. That's led to the lawsuit, based on the logic that Google made profits from ... (view more)

Google is making five tweaks to its Map services. It says the differences will make it safer and more useful. The most spectacular, if arguably gimmicky, change is to Live View. That's an augmented reality feature which lets users hold up their ... phone and see the view from their camera with overlaid information from the Maps app. It's meant for pedestrians (and preferably ones standing still) and will now include information such as details about shops and restaurants in view. It will also show the direction of chosen landmarks and show virtual street signs for navigating confusing ... (view more)

Google has been accused of failing to do enough to tackle rip-off ads. The issue involves advertisers who mislead customers into paying for government services that should be free of charge. The accusation comes from the BBC News site and involves a ... series of services such as applying for driving or travel permits. While the official costs vary from country to country, such services often have little or no cost from a government agency. Third party sellers run websites that are vague about their status and then charge users inflated fees to apply on their behalf. Such sites are often legal as ... (view more)

YouTube is to automatically detect items in videos and then advertise them for sale. It will also automatically link to other videos covering the same item. The system, titled "Products in this Video", has been in testing as a "small experiment" ... since April last year. YouTube confirmed this week that it is expanding the test so that more people see it. For now it remains a US-only feature. (Source: 9to5google.com ) It works by recognizing specific items in the video. YouTube hasn't explained exactly how this works, but it may involve a combination of on-screen graphics in the video, ... (view more)