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Wed
26
Jul
John Lister's picture

Roomba to Sell Map of Your House

The makers of the Roomba robot vacuum cleaner plan to sell data about people's homes to tech giants. It could bring personalized advertising to a whole new level. Colin Angle is chief executive of iRoboto Corp, which makes the Roomba. He told ... Reuters that the company could sell user data to Amazon, Apple or Google in the next couple of years. (Source: reuters.com ) The scope of the data involved is surprisingly detailed. Early models of robotic cleaners simply moved in a straight line until they hit an object. Modern versions build up and store maps of a home's floor space, including ... (view more)

Wed
03
May
John Lister's picture

Facebook Rejects Claims of 'Mood-Based Advertising'

Facebook is rejecting claims that it let advertisers target users based on their current mood. It says research into the technology was carried out, but not used for advertising. "The Australian" newspaper report was based on leaked internal data ... that says Facebook could figure out mood swings based on combined data from user posts and pictures, the interactions they had with other users, and other activity on the site. Some of the moods which Facebook could reportedly discover included feeling anxious, defeated, nervous, overwhelmed, silly, stressed, stupid, useless or a failure. ... (view more)

Tue
21
Mar
John Lister's picture

Advertisers Ditch Google Over Extremist YouTube Videos

Google has apologized to businesses whose ads appeared next to extremist videos on YouTube. It follows several major brands and the British government dropping Google advertising over the affair. The Times newspaper reported that videos from ... extremist groups had appeared beside advertising from many a host of big businesses and government agencies. That not only meant embarrassment but could mean that the advertisers were unwittingly -- if indirectly -- contributing to extremist groups. Content Classification Confusing Google's Matt Brittin told a conference that he wanted to " ... (view more)

Wed
08
Feb
John Lister's picture

Smart TV Maker Spied on Viewing Habits, Sold Data

Vizio is to pay $2.2 million in fines after tracking viewing habits on 11 million smart TVs without their owners' knowledge or permission. They then sold the details, including personal information, to advertisers. As part of a settlement, Vizio has ... now agreed to inform customers about the practice and promises to always get their express consent before tracking any viewing. It will also have to delete much of the data it has already collected. Vizio had relied on the idea that customers retained enough control because there was a setting named "Smart Interactivity" that could ... (view more)

Tue
29
Sep
John Lister's picture

Google Ads to be Based on Your Email Address

Google is offering advertisers a new service based around customer email addresses. It won't mean users will receive more spam emails, but may be considered a misuse of email list advertising. The service is called Customer Match. It involves ... advertisers uploading a list of email addresses to Google (for example, a company's mailing list); in turn, Google will then check that list against its own database of people who have signed up for a Google account. If there's a match between the two email addresses, it will then run advertisements for the company when the relevant person is ... (view more)

Wed
19
Feb
John Lister's picture

Advertisers: Amazon, Apple User Data a 'Gold Mine'

Most stories regarding privacy on the Internet involve complaints that tech firms go too far when divulging personal details of its users. In a twist of irony, however, advertisers are now complaining that Amazon and Apple are far too protective of ... their customer details. Several major advertising groups have told industry magazine 'Ad Age' that the two firms are missing out on ad revenue because they refuse to share personal customer information to the same extent as the likes of Google and Facebook. (Source: adage.com ) The advertisers say that the more details they have about ... (view more)

Tue
18
Jun
Dennis Faas's picture

Popular On Facebook? You Could See More Ads

If you rarely use social networking sites or share links with friends, there's some great news. You might just see fewer advertisements thanks to a new plan from Yahoo. The company has filed a patent covering a system by which advertisers can pay ... extra to reach users with a high "social authority". (Source: uspto.gov ) A social authority ranking would be based on several factors, including a person's use of sites like Facebook and Twitter. The number of friends or followers the person has on these sites would also be considered. Advertisers Looking For Social Network Chatterboxes Through the ... (view more)

Fri
19
Apr
Dennis Faas's picture

Twitter Advertising Becoming Much More Aggressive

Twitter has announced it will run personalised advertisements based on what an individual user is writing about. It's an attractive proposition for advertisers but may come across as creepy to users of the social media service. Most Twitter ads are ... based on the people a user follows and the types of messages that users retweet (or share with other users). (Source; pcworld.com ) The new advertising model will go beyond that and incorporate technologies from two popular ad-funded web giants. Like Facebook, Twitter ads can now be targeted to people of a particular gender, living in a particular ... (view more)

Thu
14
Mar
Dennis Faas's picture

FTC Cracks Down on Facebook, Twitter Ads

The Federal Trade Commission (FTC) has revised its rules about online advertising to better account for new trends in social media. The FTC warns that the short format of ads on Facebook and Twitter is no excuse for misleading customers. The warning ... comes in a document called ".Com Disclosures: How to Make Effective Disclosures in Digital Advertising." It's an update to an original set of guidelines called "Dot Com Disclosures," which was published in 2000. This is the first time the rules have been updated, even though the Internet has changed dramatically since that time. The key to the ... (view more)

Tue
26
Feb
Dennis Faas's picture

Mozilla Firefox: No More Third-Party Cookies

Mozilla says it will take steps to stop advertisers from violating Firefox user privacy. But advertisers have labeled the move an act of war. Mozilla has announced that it will change the Firefox browser so that third-party cookies -- such as those ... from advertisers -- are blocked by default. Cookies are small text files created by websites and stored on your computer. Cookies Key to Website Advertising In many cases cookies help the website visitor. For example, a cookie might store your username to make logging in faster, or it could store your ZIP code so you can instantly get customized ... (view more)

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