Dennis Faas's picture

Microsoft Tries Buying Search Loyalty

As technology doesn't seem to be helping Microsoft in the search engine wars, the firm is resorting to a tactic that predates computing itself: bribery. Registered users of will be paid every time they visit a dedicated 'Live Search ... cashback' site, click on a search result to a participating website and then make a purchase. The amount they'll 'earn' will be a portion of the sale price set by the retailer and, once the user has racked up $5, they'll be paid through Paypal, online bank account, or check. (Source: ) In most cases, customers will earn money for every product ... (view more)

Dennis Faas's picture

Google Ads: Off the Web and Into Your Newspaper

Since the launch of the highly successful AdSense campaign, Google has been synonymous with online advertising. Thanks to a new initiative that will merge online and print ads, Google is making the leap from the screen to the printed page and ... hosting ads in a newspaper near you. Google's new Print Ad program will allow organizations with an existing AdSense account to convert their campaigns to print format with just a few mouse clicks. Advertisers will be able to search for ad space within over six hundred international newspapers. Linking online ads with print media could cause a ... (view more)


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