advertisers

Wed
31
Oct
Dennis Faas's picture

Yahoo, Microsoft Disagree on IE10's 'Do Not Track'

Yahoo has confirmed it will not honor "Do Not Track" requests from Microsoft's Internet Explorer 10 web browser. Do Not Track is designed to protect web browser users from having their Internet activity tracked. Experts say the Yahoo decision is ... based on the way Microsoft has implemented Do Not Track and is not a sign that Yahoo stands opposed to the basic concept. Do Not Track is designed to stop websites from passing details of a web browser's online activity to advertisers. It works by voluntary compliance with the Do Not Track request, not by any enforcement method. Advertisers argue that ... (view more)

Mon
01
Oct
Dennis Faas's picture

FTC Overhauls Internet Child Advertising Rules

Business groups are objecting to government proposals to restrict the way websites collect data about children. However, the Federal Trade Commission (FTC) is reportedly prepared to disregard that opposition. Back in early August the commission ... announced its proposed changes, designed to bring old rules (written in the 1980s) up-to-date. Advertisers Forced Into Major Changes The new rules dramatically change how online advertising works. Under the new scheme, advertisers could no longer show children behavioral ads, which are selected based on the child's browsing history. In addition, for ... (view more)

Thu
09
Dec
Dennis Faas's picture

FTC Proposes 'Do Not Track' Idea for Web Browsing

The Federal Trade Commission (FTC) is promoting a new campaign that would enable users to stop advertisers from tracking their online behavior. Similar to having your telephone number appear on the "Do Not Call" registry, the FTC believes that ... having your web browser set to "Do Not Track" (DNT) would make for a safer online environment. In activating the Do Not Track feature, your web browser sends out a virtual message to the website, asking the advertiser(s) not to track you. The message is repeated on every website you visit. Activation Control at the Discretion of the User Do Not Track ... (view more)

Tue
26
Oct
Dennis Faas's picture

MySpace Accused of 2-for-1 Data Breach, WSJ Reports

Like Facebook before it, MySpace has been accused of privacy violations by sharing user details with third-party advertisers. The new story, published in the Wall Street Journal (WSJ), came after claims the newspaper had kept the article under wraps ... for business reasons. The claims about MySpace are similar to those involving Facebook. For example, last week it was reported that the companies behind games and other add-on applications on the site were sharing user data with advertisers, a breach of Facebook rules. Facebook itself believes this was done inadvertently through a technical ... (view more)

Fri
25
Jun
Dennis Faas's picture

Windows Phone 7 An 'Ad-Serving Machine', says MS Exec

Microsoft representatives have promised that the forthcoming Windows 7 Phone system will be based around the way customers use their phones in their everyday lives. But when Microsoft speaks to the marketing world, it tells a different story. Kostas ... Mallios, who oversees Microsoft's Strategy and Business Development unit, recently spoke at the Cannes Lions International Advertising Festival. He spoke about the way in which Windows Phone 7 is designed to be a seamless experience for the user such that everything from social networking to multimedia is linked together smoothly. However, he also ... (view more)

Wed
02
Jul
Dennis Faas's picture

Google Launches New Tool For Advertisers

Google has unveiled a system that will make it easier for online advertisers to find websites that can help reach their target audience. 'Ad Planner' is currently in testing and only available to selected customers, but the plan is to eventually ... make it available to everyone free of charge. Google's new stud should be remarkably simple to use, as advertisers simply type in details of their target demographic and some examples of websites they already know appeal to that audience. The system then returns a list of the best matches, along with details of the overall audience for each site and ... (view more)

Wed
28
May
Dennis Faas's picture

Microsoft Tries Buying Search Loyalty

As technology doesn't seem to be helping Microsoft in the search engine wars, the firm is resorting to a tactic that predates computing itself: bribery. Registered users of Live.com will be paid every time they visit a dedicated 'Live Search ... cashback' site, click on a search result to a participating website and then make a purchase. The amount they'll 'earn' will be a portion of the sale price set by the retailer and, once the user has racked up $5, they'll be paid through Paypal, online bank account, or check. (Source: bbc.co.uk ) In most cases, customers will earn money for every product ... (view more)

Tue
12
Feb
Dennis Faas's picture

Google Ads: Off the Web and Into Your Newspaper

Since the launch of the highly successful AdSense campaign, Google has been synonymous with online advertising. Thanks to a new initiative that will merge online and print ads, Google is making the leap from the screen to the printed page and ... hosting ads in a newspaper near you. Google's new Print Ad program will allow organizations with an existing AdSense account to convert their campaigns to print format with just a few mouse clicks. Advertisers will be able to search for ad space within over six hundred international newspapers. Linking online ads with print media could cause a ... (view more)

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